Friday, December 27, 2019

My Philosophy of Education Essay - 1168 Words

My philosophy of Education The word philosophy is described in the dictionary as the search for human life. There are many different aspects of philosophy: ethics and logic are the main two along with aesthetics, epistemology, and metaphysics. I shall be discussing two of the five in my paper. As a professional educator, I have many different views that I will use for my long term goals and in my teaching profession. The first area of discussion is the nature of the student. I strongly believe that any one student can be taught, but not all at the same level. I am studying in the physical education and health field. My main goal is to teach students the importance of physical education, health issues and risk,†¦show more content†¦Also Rousseau believed that students need to understand what it takes to be physically fit. Education is important because students need to know how to come up with a solution when faced with a problem of difficult decision. Students only learn as they are taught. If a student is pushed hard enough. Then he/she will succeed. If a student is rewarded the him/her will strive to do their best because they will know that they are special. As a teacher and mentor, I hope to get across to my students the benefits that physical activity will have on their healthy. I am going to teach about their bodies and the lifestyle that can shorten or prolong their life. Not alone can being physically fit help a person mentally but also spiritually and emotionally and build confidence. Also a person who is physically fit not only feels good about him/herself but is most likely to have a positive outlook on life. Teachers must get the point across that all they expect is the students best. If a student is rewarded and guided by a teacher, they are more likely to succeed and build confidence. Students will share any problems that may arise in their life and build trust and support with the teacher. As a future educator, I have many beliefs as to how teachers must be to themselves and to their students. First and most important, teachers must love and get along with children andShow MoreRelatedMy Philosophy On The Philosoph y Of Education844 Words   |  4 PagesIn mathematics, as in life, everything must be brought to the simplest of terms. I base my teaching philosophy on the foundation that every student is capable of learning mathematics. I will strive, as a teacher, to ensure that my students are able to have a strong foundation of mathematical skills when they leave my classroom. Some students believe that they are not mathematically gifted; therefore, incapable of learning mathematics. I believe to the contrary, all students with motivation, sustainedRead MoreMy Philosophy On Philosophy Of Education852 Words   |  4 PagesMy Philosophy of Education My philosophy of education is founded on a belief that all students have a desire to learn and to feel accepted. Learning takes place when students are able to have their specific needs meet inside the classroom, to feel accepted in the environment, and find the learning to be meaningful. I believe that before learning can take place a proper educational environment must be present inside the classroom. In order to make any classroom work I believe you need meet three criteriaRead MoreMy Philosophy Of Education As A Education864 Words   |  4 Pagesdifferent philosophy of education, and what purpose education serves in a child’s life. The five philosophies of education that we recognize are: Essentialism, Perennialism, Progressivism, Social Reconstructionism, and Existentialism. I would most recognize my philosophy of education as Essentialism. Essentialism has been a dominant influence in American education since World War II. It focuses on core curriculum of traditional academic topics. I believe that the purpose of education is teachingRead MoreMy Philosophy of Education824 Words   |  4 Pages13 February 2011 My Philosophy of Education I believe that progressivism educational philosophy most closely matches my educational ideals. In my opinion based on the progressivism educational philosophy, the purpose of education is to enable students to learn useful knowledge that has meaning to them in the future. Thus, the most useful education for students is the skill of â€Å"learning how to learn†. When students understand the methodsRead MoreMy Philosophy Of Education And Education1038 Words   |  5 PagesMy Philosophy of Education When trying coming up with a personal philosophy of education, I had to ask myself what the purpose of education is. To me, the purpose of education is to teach students knowledge that is needed to make it through school and to succeed in the world after graduation. Anyone can go into teaching, but not every teacher can teach. Teachers go above and beyond to introduce methods, philosophies, and strategies to help their students learn, as well as, retain the informationRead MoreMy Education Philosophy 1511 Words   |  6 PagesPersonal Mission Statement Education is the imparting and acquiring of knowledge and skills through teaching and learning. As an educator, my personal mission statement is to master my subject area in order to serve as a role model for my students thereby producing students who thoroughly understand the subject matter, and who develop holistically. In order to achieve this goal I must have a set education philosophy with a strong Christian worldview. I must also have a general understanding of theRead MoreMy Philosophy Of Education1056 Words   |  5 PagesPhilosophy of Student Engagement My philosophy of education is that every child should receive high quality education that is inclusive, relevant and meaningful to their life. I am a firm believer of making pedagogy relatable to my students. My vision is driven by my personal experiences with the American school system. I was what is thought of as â€Å"A child at risk†. I am an immigrant, black, Muslim student. My life is transactional as I am a part of multiple marginalized groups. Most of my teachersRead MoreMy Philosophy Of Education And Education864 Words   |  4 PagesPhilosophy of Education Children are the future and their education is the key to our society’s success. When considering this, I realize I have an immense responsibility as an educator. The main focuses of my teaching are active learning, building character within students, and providing meaningful curriculum. I want to create a comfortable setting where every student feels safe to learn. In many ways, my philosophy agrees with the holistic approach to education. I feel this challenges the studentRead MoreMy Philosophy on Education814 Words   |  3 PagesMy Philosophy of Education I think when I made the decision to become a teacher I was not thinking the seriousness of this decision. When we become teachers we also become the molder that will shape our student to be successful in life. But when you decide to become a teacher in a Christian school you are not only shaping this student to be successful in life but we are also shaping their Christian mind to do things with a feeling knowing that they are shape and where made by the image of GodRead MoreMy Philosophy Of Education1015 Words   |  5 Pagesimmediately sparked my interest in becoming an educator and share my personal beliefs on the important aspects of education. In addition to this, I will present various traits I believe are essential and critical for teachers to successfully fulfill their role as an educator. During my elementary years, I developed an urge to frequently ask many questions during the school day. Being able to question anything was astonishing to me. This was because my parents were unable to answer my questions and help

Wednesday, December 18, 2019

Calamansi Plantation Business Plan - 6425 Words

CHAPTER 2 MANAGEMENT FEASIBILITY BUSINESS ORGANIZATION Choosing the form of business organization is one of the important factors to consider when starting a business venture. After deciding on the kind of business venture to pursue, it is important to immediately think about the form the business will take; will it be more efficient and less risky if the owners invite other investors and incorporate themselves or form a partnership? Or is it more convenient and profitable if the business is registered as a sole proprietorship with the owner acting as both the manager and business owner? The proponents of this study have decided that since capitalization is coming from one source only, that is the owner; it is more profitable for him to†¦show more content†¦Monica Chapel and is approximately two kilometers away from the San Isidro waiting shed. Moreover, the proposed site is ideal for the Chinese Orange (Calamansi) Plantation because the soil is healthy, and an abundant supply of water is available nearby. The site is also near farm to market access roads which is essential in getting the product to its target market. Figure 2.1 shows the sketch map of the business’ location. FIGURE 2.1 LOCATION SKETCH FIGURE 2.2 MAP OF MUNICIPALITY OF GIGAQUIT MANAGEMENT AND PERSONEL REQUIREMENT TABLE 2.0 PERSONNEL REQUIREMENTS TITLE | QUALIFICATIONS | RESPONSIBILITIES | SALARY | Owner/Manger (1) | * Any person who has the capacity to put up this business. | * Responsible in managing the business’ operational activities. * In-charge of budgeting and control | NONE | Technical Assistant (1) | * Has formal training in agriculture (Bachelor’s Degree or TESDA Certification) * Physically Fit * 25 – 30 years old | * In-charge of supervising farm activities including propagation, fertilization, harvest, pest and disease control, etc. | Php7,000.00 | Sales and Marketing Supervisor (1) | * Graduate of any business related course * Single * 25 – 30 years old | * Identifies potential customers * Markets products to potential customers * Supervises sales and delivery of products * Conducts appropriate marketing and promotional activities for the farm | Php6,000.00 | Secretary/Bookkeeper (1) | * GraduateShow MoreRelatedTaguibo Watershed6389 Words   |  26 Pagesforest but below 50% slope and 1000 meters above sea level, composing 589 hectares. A brush land area consists 227 hectares; grassland covers 641 hectares dominated by Cogon and Talahib among others. 148 hectares is filled with Falcata and rubber plantations. 62 hectares, meanwhile, constitute residential houses, barangay hall, bunkhouses as such. Roads and trails cover 22 hectares while rivers and creeks cover an estimated 27 hectares. Total cultivated area planted with fruit trees, coconut and cash

Tuesday, December 10, 2019

Online Local Vet Clinic

Question: Describe about the Understanding Security Risks, IT Security Control Measurements and Management of Organizational Security of online local vet Clinic? Answer: Context The organization under consideration is a small online local vet clinic. They carry put their business locally but due to the service they provide, now they are getting patients from the nearby towns also. It has four doctors, four nurses and 2 other persons for all administration and financial work. Currently they use only two computers. One for keeping all employee, order, customer details, accounting, payroll etc. and another is with Internet connectivity. Through this computer, they communicate with national veterinary organization and the suppliers of medicines etc. Thus all data about these communications, medicine supplies etc. are stored in the second computer. They also has an online website and a web server for it. In this third system, the web data are stored and processed. The online site is used for online booking by customers, updating events etc., communicating with visitors and customers etc. In a single room, these three systems are kept. There is no restriction on entry to the room. Also there is no explicit recovery system or infrastructure there. A LAN is used to connect these three systems. The organization has suffered from information security attacks in last few months. No data has been lost or damaged, but significant time has been wasted and their business process has been suffered severely. Due to the incident and lack of security infrastructure in the organization, national veterinary organization and the medicine supplier also has raised serious concerns. Before expansion of the business, now the veterinary clinic want to focus on building a stronger information security infrastructure for the organization. For that purpose they have appointed an IT security Manager recently. The |IT security manager is supposed to inspect the current scenario of the organization with respect to information security. Identifying and implementing proper risk management, evaluation of the risks, identifying the required data protection processes and regulations that are applicable to the organization, analysis of the physical security infrastructure, designing and implementing a security policy for the organization, evaluating different security tools based on the policy and also conducting a security audit for the organization as an IT security manager. Understanding Security Risks In this section the information security risks of the organization will be identified and valuated. Understanding the IT security Risks in the Organization The information technology resources and assets of the organization are the operational and transactional data of the organization. It includes different types of data and information. For example, there are customers information like the owner name of the pets, their contact details, credit card information etc., employee details like name, address, other contact details, certification details, payroll details of the employees, accounting and payment details, supplier details, different medical histories of the patients, communication details from national veterinary organization, customer and suppliers, the computers, web server etc. There are several IT security risks in the information technology infrastructure of the organization. The risks are listed below, Their current IT security infrastructure has no physical security of data and IT resources. Particularly, there is no separate room or place for ensuring physical security of the web server. Also, data are stored in the computers itself. There is no recovery option if the computers crashes for some reason. Even there is no restriction of entry in the room where the server, computers and data are located. No computer, web server etc. use any information security tools or application like antivirus, firewall, proxy server etc. all information are scattered in different systems and access to those information are shared through the LAN. So, if there is some attack in the organization from the outer network or Internet, the whole security infrastructure will be exposed to the attack. The organization has already face some attacks from outside network. Thus the chances of such attacks in future has been increased. There is no dedicated security staffs, who can monitor the whole security infrastructure daily and identify potential risks and vulnerability. There is no security audits in the organization till date. There are chances of physical security risks like theft of information damage of the computers, data etc. Or more precisely, insider attacks from the employees.(Fay, 2010) There is no compliances with any of the security policy or regulation. In absence of that, the company may suffer from the legal consequences for data security, privacy and protection breaches, tampering intellectual property right of third parties like the customers, suppliers, employees etc. The organization stores and processes credit card information of the customers. If these information are stolen and misused, then the organization will be in serious trouble, as well as the customers will also be in trouble. This will directly affect their trust and reputation. The organization will be in serious legal consequences and their business will be is survival threats. The customers will no longer trust them and avail their services. (Sennewald, 2011) There are security risks like eavesdropping, spoofing etc. when the organization communicates with the suppliers, customers, national veterinary organization etc. confidentially. When communicating over the Internet these types of attacks are highly common. There is no use of proper security controls or measurement to deal with these kinds of attacks. Valuation of the Organizational Security Procedure Currently the organization lacks stronger organizational security procedures. It can be said that there is no such effective procedure now. Still there are some common and best practices followed by the staffs and the management. Those are, Other than the employees, that is the doctors, nurses and the administrative staffs, no other persons, patients etc. are not allowed to enter in the room where the computers and the web server is located. This imposes some restriction on the entry into the room. But actually this is not effective at all. There is no monitoring or checking in the entrance of the room. Thus, in practice, anyone can enter into the room. Thus there is chances of theft of information and IT assets like hard disks etc. Only the doctors and the administrative staffs can access to the information in the computer and only the administrative staffs can access the web server. These computers and the web server is password protected. But there is no explicit access control. Thus there are high chances of insider security risks. There is no privacy policy on sharing or collecting information from the customers and other third parties. Thus there are higher risks of lack of compliances with data privacy and protections, employees and the customers can raise security breach questions anytime, and the organization will be at risk. (McCrie, 2011) IT Security Control Measurements In this section, there will be descriptions of the possible information security control measurements in the organization. Implemented Security Risks Assessment Procedure in the Organization Currently, there is no such stronger information security control and measurement implemented in the organization. But after the recent information security attacks. The organization had installed some desktop antivirus applications in the computers and web server. But those are not updated timely and the virus database files have become outdated. The computers are not even scanned regularly for viruses. There is no other security risks assessment procedure so far in the organization. Evaluation of the Data Protection Processes and Regulations in the Organization Currently the organization has not implemented any data protection acts or regulations. They just stores and processes third party data on their system without any consent from the owner of those data and any data privacy policy. And there poor information security infrastructure does not conform to any data protection act currently. So, the organization is under the risks of breaching data protection requirement. According to data protection act, the organization is responsible for protecting customer, suppliers and employees data. If they fails to do so, and the data stored in their system, of while being used by them, becomes vulnerable and exposed to the information security risks or theft then the organization will be responsible. Due to the poor IT infrastructure. The organization has already breached this act. Due to the lack of information security controls, the organization has faced some of the information security attacks and as a result all data stored in their system has been exposed to the risks. Applicable Physical Security Issues in the Organization There are several physical security issues in the organization with respect to the information security risks. The consideration of the physical security issues are listed below. There is no server room in the organization. Also the computers and the web server is kept in the same room that is not locked during working hours. Usually the administrative staffs are there in the room. But, as there is no monitoring or checking system while entering into the room, any person can enter into the room without any permission. So, there are high probability of physical risks of the IT resources of the organization. (Taylor, 2013) There is no recovery system used for the operational or transactional data. Due to any problem like electricity, surges, natural calamities etc. the computers and the web server may be damaged. In that case, all these data will be lost. There are high risks of insider risks as there is very little or no access control. For example, doctors are not supposed to see the payroll details. Only the administrative staffs should have access to those information. But all data are stored in the system in a scattered way. The doctors have passwords for the two computers. So they can check these information easily. (Tipton Nozaki, 2012) There are high chances of insider attacks like stealing of information, unauthorized access to data, misuse of computers etc. The computers stores credit card information of the customers. These are highly sensitive information and has higher risks of theft. Management of Organizational Security In this section the possible security policies for the organization will be discussed along with the other requirements to implement the security policy, evaluation of the suitable implementation of the security tools etc. that will be needed to implement the security policy. Organizational Security Policy Design and implementation The security plan should ensure at least the basic security principle confidentiality, integrity and availability of information to the legitimate users (Andress, 2014 ). After analysis of the current scenario of the organization and the information security infrastructure, the proposed security policy and implementation for the organization should consider the following factors. First of all, they need to separate the server and the computers. The server room should have proper security controls and so is the computers. For example, they can partition the same room, and make one part dedicated for locating the web server and another for computers. The server room should have proper electricity controls, cooling system etc.(Taylor, 2013) The server room should have some automatic secure door or some monitoring system to monitor the entry, exit and all events happening in the server room. The operational and transactional data should be stored efficiently and with proper access controls. There should be clear privacy policies to be shared with the customers, employees etc. The privacy policies should contain all details like why and what data are being asked from them, why the data is required, how those will be used etc. The privacy policy is needed to be confirmed from by the owner. The web server is needed to be protected by suitable firewall, proxy server etc. So, that it can be secured from the outsider attacks and hacking attacks. The computers are needed to be password protected, the antivirus applications are to be installed and maintained properly. (Vacca, 2010) If not required, the organization should refrain from storing sensitive information like credit card details of the customers. It is not needed for further data processing, but needs higher degree of data protection implementation. Thus the organization should ask for and store only the information that are being needed. There should be recovery plan and implementation for the data. It will introduce redundancy in the infrastructure to some degree. But this redundancy is very much needed for ensuring availability of the data. There should be use of encryption while sharing sensitive information. Especially from the website, when it accepts booking and payment from the customers, then it should enforce proper security encryption mechanisms to protect those data. (Whitman Mattord, 2013) There should be use of proper authorization process to ensure the identity of the user when someone requests some kind of access to data. Based on the level of sensitive data and access control privileges etc. For example, the payroll details are needed to be accessed by the accountants only and the owner of the payroll details. One doctor should not be able to see other employees payroll details. There should be detailed vulnerability analysis and penetration test for identifying all vulnerabilities in the current information security infrastructure of the organization. These tests are needed to be carried out periodically as the information security risks are very dynamic in nature. Appropriate Tools to Implement the Security Policy To enforce the security policies described in the previous part, following tools are needed to implement those in the organization Biometric Doors can be used to restrict the entry in the server room. This will provide higher degree of physical security. They may use security cameras installed in the computer room and server room to watch and record the activities in those rooms. It will help to reduce the physical security considerations significantly. The organization needs to implement a proper network structure. There should be a router installed separately to the junction point of internet and the LAN. (McCrie, 2011) The web server should be protected by some proxy server. The proxy server will have firewall installed and it will bypass the traffics from the Internet to the web server. Thus the risks of attacks from the internet will be reduces and the data on the actual web server will be secure. However, one thing should be remembered, that the firewalls can reduce the risks of outsider attacks not the insider attacks. (Partida Andina, 2010) Data should be stored and processed in some database. The computers are not suitable for storing operational and transactional data. Databases will help in organizing the data suitably and it will be easier to implement access control and authentication processes. (Snedaker McCrie, 2011) There should be implementation of access controls in the database and the LAN network. Also there should be properly setting of privileges and levels of access controls for different groups of users like the doctors, administrative staffs, DBA etc. Antivirus software are needed to be installed in the computers properly. Updating and upgrading of the same is also required. (Fay, 2010) Cryptography and encryption techniques like public key cryptography, digital signature should be used while communicating confidentially with the suppliers and national veterinary organization, customers etc. This will reduce the risks or spoofing, tampering, eavesdropping type of attacks. There will be clear guidelines for the users who will work on the information systems. The users are bound to follow these guidelines. There should be proper implementation of the data privacy, protection and computer misuse acts. Human Resource Issues in Security Audit in the Organization Conducting an information security audit will consider the following factors, Basic IT infrastructure of the organization. The scope of the audit. Including the vulnerability assessment, external scanning, devices, verifications, data backup plans, access and privilege controls etc. Different policies Human factors Information systems Networks Etc. There are several issues in each of these factors. The audit checks and proposes controls to manage the human behaviors in the organization to optimize the information security of the organization. In the current organization. In the audit, it will focus on how the human resources of the organization are following the information security best practice guidelines, for example, restrictions of use of computers, data, network, |Internet etc. Because implementation of proper information security controls depends on this human resource factors. If they are not following the guidelines then there are higher chances of insider attacks and the use of all information security tools and infrastructure will have very little use. For an example, the employees have installed antivirus in the computers, but do not updates it. Thus there is no effectively of using an outdated antivirus.(Tipton Nozaki, 2012) References Andress, J., 2014 . The Basics of Information Security. s.l.:Syngress. Fay, J., 2010. Contemporary Security Management. s.l.:Elsevier. McCrie, R., 2011. Security Operations Management. 2nd ed. s.l.:Butterworth-Heinemann. Partida, A. Andina, D., 2010. IT Security Management. s.l.:Springer . Sennewald, C. A., 2011. Effective Security Management. s.l.:Elsevier. Snedaker, S. McCrie, R., 2011. The Best Damn IT Security Management Book Period. s.l.:Syngress. Taylor, A., 2013. Information Security Management Principles. 2nd ed. s.l.:BCS Learning Development Limited. Tipton, H. F. Nozaki, M. K., 2012. Information Security Management Handbook. 6th ed. s.l.:CRC Press. Vacca, J. R., 2010. Managing Information Security. s.l.:Syngress. Whitman, M. Mattord, H., 2013. Management of Information Security. s.l.:Cengage Learning.

Tuesday, December 3, 2019

Vinamilk Research free essay sample

Throughout the years, Vinamilk has expanded its production capacity by acquisition and construction of new plants around the country. At present, the Group operates nine dairy factories with a total capacity of 504 thousand tons per year and one coffee factory with a capacity of 1,500 tons of instant coffee and 6,000 tons of roasted ground coffee. Invest Rationale The largest player in the domestic dairy market The Group is the largest dairy producer in Vietnam, capturing around 37. 0% of the market share in the domestic dairy market. In terms of product segments, the Group accounted for nearly 85. % of the market share in the yoghurt and condensed milk segment; and around 45. 0% of the market share in the liquid milk segment in 2008. These segments jointly contributed to around 68. 0% of its total revenue in 2008. Besides that, Vinamilk’s powdered milk-infant cereals segment accounted for about 29. 0% of its total revenue in 2008. The management has set an ambitious target to expand the market share of this segment from 15. We will write a custom essay sample on Vinamilk Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 0% in 2008 to at least 35. 0% over the next two years. Strong brand name Over the years, the Group has built a reputable brand name for its major products. Its highly-popular brand, ‘Vinamilk’, is viewed by many domestic consumers as the most trusted brand for nutritional dairy products. The Group is ranked first in ‘The Top Ten High-Quality Vietnamese Goods’ from 1995 to 2009. According to AC Nielsen, Vinamilk’s contributions in the ‘favorite brand index’ and the ‘brand-used most-often index’ have increased by 14% and 12% y-o-y, respectively, in 2008. Extensive nationwide distribution network Vinamilk has established the largest distribution network compared to its sector’s peers. The Group has 250 distributors selling its products to 125,000 retail outlets covering 64 provinces in Vietnam. This traditional distribution channel accounted for 80. 0% of the Group revenue last year. Its modern distribution network through hypermarkets and supermarkets contributed to about 12. 0% of the Group’s total revenue, while the remaining 8. 0% of its revenue comes from hotels, restaurants, and cafeterias (Horace). Besides that, Vinamilk has consistently been reaching out to assist its distributors in order to strengthen its foothold. The Group has invested in 7,000 fridges, coolers for chilled products and 300 mini-vans to support distributors last year. In 2009, the management plans to invest more than VND 127. 0bn in vans and refrigerators to support its distributors and outlets. We believe that such an extensive distribution channel will continue to give Vinamilk a competitive edge against its foreign and domestic peers. The wide market reach also serves as the biggest barrier for its competitors to enter and/or expand their market share in this market. Continuously expanding product offerings The Group has continuously launched new product offerings to meet the increasingly diversified demand of consumers. In 2008, the Group has developed more than 40 new products and successfully FIN 332 Troy Spring Page 3 Company research VINAMILK introduced 12 new products to domestic and overseas markets. These include â€Å"Probi† yogurt, which help people to enhance the absorption of underlying nutrients and ‘Dielac Diecerna’ for diabetes consumers. The management plans to re-categories its product range tailored for specific consumer classes such as pregnant women, infant, children, teenagers, and elderly. This is expected to help the target consumer group to easily recognize the benefits of the products. Catalysts for upside potential Rising demand Rapid urbanization has boosted domestic demand for dairy products. We expect improved living standards and rising health awareness to encourage the consumption of dairy products going forward. Although domestic per capita fresh milk consumption has increased from 3. 8kg in 2001 to around 9. 0kg in 2008, it remains substantially below the fresh milk consumption per capita in the regional market such as Thailand (25kg) and Singapore (33kg), thus implying favorable growth potential. Upbeat growth prospect According to Agroinfo, Vietnam has the highest retail price of milk in the world. The persistently high consumer milk price, coupled with the robust domestic consumption, has enabled the dairy market to grow exponentially over the past five years. Vietnam’s dairy market has been accredited as the ‘rapid growing sector’ given that it has registered a respectable growth of 15. 2% per annum from 1996-2006, only lagging behind the 16. 0% annual growth rate registered by China’s dairy market. Among the dairy products, we foresee that powdered milk and fresh milk segments could experience the highest growth rate going forward, given their increased popularity among the domestic consumers and the low market penetration rate. Ambitious target to fulfill the domestic supply gap of milk inputs Domestic dairy producers continue to rely heavily on imported milk inputs. At the end of 2008, Vietnam had 107,983 dairy cattle producing about 262,160 tons of fresh milk input, supplying less than 22% of the milk inputs for domestic production. To reduce the country’s dependency on the imported dairy milk inputs, the authority has set an ambitious target to increase the number of dairy cattle that could fulfill around 40. 0% of the domestic demand for fresh milk inputs by 2010. We believe that Vinamilk, being the largest fresh milk purchaser in Vietnam, could benefit enormously from this government measure. Risks and Safeguards Price volatility of imported milk input As mentioned before, the Group is highly dependent on imported milk inputs. We understand that milk inputs account for more than 75. 0% of the Group’s raw materials cost and 60. % of its cost of goods sold (COGS). Our sensitive analysis shows that every 10. 0%-increase in milk input price will translate into a 22. 4%-decline in the EPS, assuming that the ASP of its major product remains constant. Nonetheless, we believe that the active cost control policies engaged by the management will minimize the Group’s exposure to the external volatility of the global milk input prices. Furthermore, the ability of the Group to pass on its increased cost to end-users will mitigate the risk of margin erosion, in our opinion. Rising cost components The Government has approved the hike of the electricity rate by 9. % as of 1 March 2009, which is expected to increase the Group’s total cost by 1. 0%. Furthermore, we expect the Group to incur higher FIN 332 Troy Spring Page 4 Company research VINAMILK marketing expenses going forward to strengthen its market position. Again, the ability of the Group to pass on its increased cost to end-users will mitigate the risk of margin erosion, in our opinion. Competition of high-end product segment to intensify Domestic dairy manufacturers have faced intensified competition from foreign players such as Dutch Lady, Abbott, Meat Johnson and Nestle. We observe that Vietnamese consumers, particularly the young and affluent people, may prefer the popular foreign brands to domestic brands. Despite the intensified competition, we believe that the Group is able to maintain its dominant position in the market given its popular brand name, extensive distribution network and aggressive marketing campaign. Furthermore, we observe that the challenging economic environment has led to a down trading consumption pattern that favor’s the competitive priced products distributed by Vinamilk. Regulatory risk Given that majority of the Vinamilk’s products serve as essential goods for its consumer, we do not discount the possibility that the Government may restrict the Group’s ability to raise its retail price should the inflation become a concern to the economy. Peer Comparison Market Information Product overview VNM has a wide range of products including various kinds of milk such as: fresh milk, yoghurt, powdered milk, ice cream and beverage (juice, tea†¦). Previously there were some kinds of coffee products but they are stopped producing now. Market overview Vietnam’s boasts incomparable demographics. It has a large population of 84 million people and more than half of them under the age of 25. Furthermore the country is urbanising rapidly and an urban wealthier population is strongly corelated with a higher per capita dairy consumption. Given that existing per capita consumption is currently very low we believe that annual double digit growth is FIN 332 Troy Spring Page 5 Company research VINAMILK virtually built-in to the market. Currently the market is relatively immature but it is certainly large enough. Dairy products consumption CAGR in Vietnam was 16. 3% between 2004 and 2006, well above the regional average of 13 4%. Going forward, we expect growth to be sustained at above average regional growth rates of around 14. 5%. The main drivers would be higher per-capita consumption, in line with strong GDP growth. Vietnam’s GDP grew by 8. 17% in 2006, the second highest in ten years. The Economist Intelligence Unit forecasts that Vietnamese GDP growth will moderate to 7. 5% by 2010. Vietnamese currently consume around 9 kg of dairy products per capita annually, which is well below the global and region averages for per-capita consumption. However this is increasing due to five key drivers.

Wednesday, November 27, 2019

Ideals of the New Era essays

Ideals of the New Era essays During the time known as the New Era, many new technologies were presented to American consumers, and the living standards of the average American became better. With the workweek reduced to 45 hours, and paid vacations becoming the norm, the American people now had more leisure time on their hand. More people finished high school, but only a small percentage went to college. Electrical generators provided 80 percent of the power used in industry, thanks to a second Industrial Revolution. By 1929, more than 66% of American homes had electricity, and production had increased dramatically. Seen as the symbol for the good life, automobiles freed teenagers from the watchful eyes of their parents. With the automotive boom, suburbs were created and people began living miles away from work. Gas stations, diners, and motels became common landmarks in American life. Farming was improved with the advent of the tractor. One room schools disappeared due to buses carrying children into town. For the first time in American history, more than half of the American population lived in areas of more than 2,500 people. The metropolis saw a huge growth as well. In 1900, there were only 52 metropolitan areas of 100,000 people or more. By 1930, there were 115. The creation of movies, created the celebrity, an important facet of American culture even today. Although this was considered an age of prosperity, many still embraced old ways. Many Americans were afraid that the ways of life familiar for them were threatened by the technology and discoveries in science, along with criticism of the Bible. While most educated people saw Darwins Theory of Evolution as sound, Many evangelical protestants saw the Bible as a literal truth. In some states, teaching the theory of evolution became against the law. Secularism, liberal theology, and the Social Gospel were rejected, along with the belief that reform on Earth could lead to perfection. The Fundamental...

Saturday, November 23, 2019

How Much Money Do Administrative Assistants Make

How Much Money Do Administrative Assistants Make Being an administrative assistant can be an exciting and well-paying position. While some administrative assistant jobs require industry specific training, a high school diploma opens the door to this career. Salary depends on the type of work you do and the geographical location where you do it.What Is an Administrative Assistant?An office has administrative procedures that are necessary to keep it running. Overall, an administrative assistant handles the procedures. It may involve clerical work, scheduling appointments, sending emails or organizing the workload. Depending on the type of office, the job may vary.Types of Administrative Assistant JobsThere are as many types of administrative assistants as there are industries. There are entry-level jobs and executive ones. Government administrative assistants work on Capitol Hill as assistants to Senators and Congressmen, and others work for governmental agencies such as the Internal Revenue Service, Social Security and the Postal Se rvice.Some administrative assistants work in medical or dental offices and hospitals. Medical administrative assistants might greet and help interview patients, utilize computer programs to make sure each clinician has what is needed when patients arrive and oversee office compilation of medical records. Legal administrative assistants often learn to write up legal documents such as subpoenas and motions for attorneys in the law firm aside from general office duties.Training RequirementsAdministrative assistants are required to have a high school education for an entry-level position. Administrative assistants who work in the medical or legal field may need extra training over several months, often provided by the employer. The more specialized the office, the greater the need for training. In fact, some legal and medical assistants take courses designed to help them understand the complexities of medical or legal work.Executive administrative assistants often need years of experien ce before being hired and may be expected to have a college degree. Overall, computer skills are an important part of the job. Advancement is common as an administrative assistant becomes more adept at handling job tasks.Getting CertifiedCertification in this field is available. It is possible to earn a Certified Administrative Professional award after two to four years of administrative assistant experience. Accredited Legal Professional certification is also awarded depending on years of experience.Availability of Administrative Assistant JobsAccording to the Bureau of Labor Statistics, the job outlook for Administrative Assistants of all types is expected to grow 12 percent by 2020. The number of jobs in various industries will differ according to need.Administrative Assistant SalaryThe salary an administrative assistant draws varies according to the geographical area of the country and the industry within which he or she works. Legal administrative assistants earn an average of $48,000 per year with a low of $27,000 to a high of $65,000. Medical administrative assistants make $43,000 to $70,000 annually. The median salary for general office administrative assistants is an average of $30,000.Geographic location plays a big role in salary. Administrative assistants in Trenton, New Jersey and Boston, Massachusetts make about $45,000 and $44,000 respectively. District of Columbia workers earn around $42,000 while those in San Francisco make an average of $43,000.Finding an Administrative Assistant JobLooking for an administrative assistant job online with TheJobNetwork saves time by consolidating your search. Once you have uploaded your resume and job preferences, TheJobNetwork searches for the best jobs using your criteria. Once jobs are located, an email will be sent telling you which jobs are available. After this, you can apply for specific jobs.

Thursday, November 21, 2019

Homeless Essay Example | Topics and Well Written Essays - 1750 words

Homeless - Essay Example Especially after the recession struck, people were forced to give up their homes and live in the park in tents. (Reade, B., 2012) Many Americans are angered by the presence of these tent cities. For this group, having a home is synonymous to achieving something in one’s life. Home ownership also means protection from bad elements outside the home. Regardless of the cons, this paper will attempt to explain that being homeless may actually be a good thing because it teaches the individuals to be more mature, to develop significant life skills, and to have enough money for other necessities. Being homelessness is NOT the way to live Roots Traditionally, people believe that there are three necessities in life. The three important things a person is supposed to have are clothing, food and shelter. (Wallace, n.d.) It is this concept that makes people associate shelter or a home with establishing roots. It is not hard to understand. Once a person is able, he or she invests in a home. This is where the individual will live with his loved ones. As such, the term â€Å"settle down† was coined to mean one’s act of planting his roots in his permanent abode. It is in the house that the person builds memories and mementos with his loved ones. Because of this mindset, the idea of losing this structure means to also lose the ability to make those memorable experiences. Security In the Home Alone movies, the protagonist was always fighting the bad guys from inside structures easily referred to as places of dwelling. This notion of being able to protect oneself in one’s home is common to everyone. Each person can maneuver inside his or her own home with eyes closed. Homeowners know every crook and cranny of their houses that they feel more protected inside it than probably anywhere else in the world. It is this sense of security that people think they lose when they are devoid of a roof over their heads. Without something solid like the walls of their own homes protecting them, people feel very vulnerable. The American Dream The last reason why many people think being homeless is not good is because homelessness means they failed to accomplish their American Dream. When asked about what the American Dream is for them, almost nine out of ten people would always give ‘owning a home’ as an answer. Even long after the American society has accepted that a great recession has indeed come into their lives and caused them to lose their homes, many still believe real estate investment was the best thing they did. (Brennan, M.) Owning a home meant one was financially capable to meet the mortgage. Like owning a car, having one’s own house was a status symbol for people who could afford getting a house. For this group, the idea that homelessness can actually bring good things to a person will be a hard-sell. Homelessness IS not that bad after all Savings Indeed having a home has a nice ring to it. Everyone wants to get t hat opportunity of waking up to their own place be it a house or an apartment. It gives a person a pleasant feeling knowing that he or she is heading purposely, after work or a night out with friends, to a place that is very familiar and comfortable where he or she can literally kick their shoes off and relax. However, this happy feeling comes with a large price tag in the form of mortgage payments because majority of Americans are still paying off their housing loans. In fact, this is why so many people are not in tent cities after

Wednesday, November 20, 2019

Beef Hormone Crisis Essay Example | Topics and Well Written Essays - 2500 words

Beef Hormone Crisis - Essay Example The future implications of what could turn out to be a drastic exploitation of science are uncertain, but should they prove to be negative, someone will have to be held responsible. Experimentation with hormones has been taking place for approximately fifty years. In the early 1980s the potential use for hormones as growth stimulants in cattle were realised: "A hormone-treated animal gains weight more rapidly, producing a more flavorful and tender product. By reaching market weight sooner, there is a reduction in the cost of beef production. Thus, consumers are provided with a higher quality of meat at lower prices" (A Primer On Beef Hormones). Research intensified in attempts to better understand and ultimately put to use potentially revolutionary procedures in hormone administration. Six hormones became the focus of attention for scientists and agriculturalists alike, three of which occur naturally within humans and animals (estradiol, progesterone and testosterone), and three synthetic hormones (trenbolone acetate, zeranol and melengestrol acetate). As early as 1981, Europe's stance concerning hormones became clear as the European Commission (EC) Council "adopts Directive 81/602 to prohibit the use of hormones, except for therapeutic purposes, but later postpones action on five hormones pending EC study" (Chronology of the EU's hormone ban). The United States adopted a more lenient policy towards the use of hormones as growth stimulants, encouraging the use of both naturally occurring and synthetic hormones as growth stimulants. Problems immediately arose as both parties either side of the Atlantic began to realise the financial implications of their differing views. Finding themselves on the raw end of the deal, in September 1986 the United States "raises EC hormone ban in the Committee on Technical Barriers to Trade ("Standards Code") of the General Agreement on Tariffs and Trade (GATT)", and then early in 1987 "invokes dispute settlement under the Tokyo Round Agreement on Technical Barriers to Trade" (Chronology of the EU's hormone ban). Hence a virtual trade war begins. The main results are a European Commission ban on all U.S. meat, and, in retaliation, one hundred percent tariffs on many millions of dollars worth of EC imports. Following the climax of trade disputes between Europe and the U.S., a relatively quiet period ensued leading up to 1993. The greatest significance of this year was perhaps the development and introduction of a new synthetic hormone, "Posilac", otherwise known as bovine somatotropin. According to its manufacturer, "supplementing dairy cows with bovine somatotropin safely enhances milk production and serves as an important tool to help dairy producers improve the efficiency of their operations" (Posilac; Bovine Somatotropin). Quite clearly the financial potential associated with such a product is considerable, and, just a few years after its introduction into the U.S. market, a new series of appeals arose as the United States bombarded the World Trade Organization (WTO) with complaints that Europe was not complying with International trade law. Canada also joined in the protestations summarised in the Iowa Agricultural Review: In 1996 the United States

Sunday, November 17, 2019

Internet Gambling Essay Example for Free

Internet Gambling Essay The technoculture related topic that I am going to explore is the phenomenon of Internet gambling. With the emergence and explosion of gambling on television such as the World Series of Poker of ESPN or The World Poker Tour on the Travel Channel, online gaming has quickly become a major player in the technoculture of contemporary society. I feel it is important to explore this issue because of American societys fascination and obsession with gambling. Gambling can and has become a very serious and damaging activity to many people in this country. According to CNN. com, studies have shown that people who gamble on the Internet tend to have more serious addictions than people who wager through more traditional venues. Through my research, I hope to further explore why Internet gambling has the potential to be more dangerous than traditional casinos and how younger generations of Americans and the government are responding to this ever-growing phenomenon. Literature Review The research I discovered on Internet gambling is fairly recent and comprehensive. Since online gaming is a reasonably new trend, the material written on the matter was rather current. Furthermore, there was a substantial amount of information within these three sources. It was evident that the three authors conducted high-quality research, and it showed with the use of graphs, charts, and case studies. Also, the three sources had a very similar outlook on the present and future situation of online gaming. With that being said, given that online gaming is at the peak of its existence, it is imperative that further exploration and examination within the subject be carried out. Because of the instant access one has to a gambling venue and the privacy factor of the Internet, online gaming has become a risky undertaking for many. According to David Schwartz (2003), Internet gambling presents new problems for individuals and society (p. 214). Instead of driving to an actual physical casino, problem gamblers can enjoy betting in the comforts of their own home. At home, they are not monitored by other gamblers and/or casino personnel which results in the ability to set their own limit. The Internet also allows the gambler to maintain a level of privacy not found in real casinos. If there are no friends or family around to supervise, then the gambler can engage in irresponsible betting without any time constraints. Finally, unlike real casinos, Internet casinos are readily available at the click of a button. If an online gaming organization will not accept ones money, one can bet that there are thousands of others that will be happy to take ones funds. The demographics of gambling are interesting to investigate within the subject. According to Rachel Volberg (2001), adults ages 18 to 29 are substantially more likely than older adults to have gambled privately (p. 34). Young adults are also more likely to gamble for excitement compared to older adults (Volberg, 2001). This is not a difficult concept to grasp. Normally, young adults have a less appreciative concept of money because they do not have as great of a responsibility as older people in regards to providing for family, paying bills, and spending money on expenses that are traditionally not familiar to a younger person. Furthermore, young people are usually unsupervised, especially in the collegiate demographic. Without the approval from mommy and daddy, young adults all across America are enjoying the financial freedom to do whatever they want with the money they have. In addition, according to Thomas Barker and Marjie Britz (2000), many college students have deep pockets ? Mom and Dads (p. 139). With this new found autonomy and fiscal assistance from parents, college kids are engaging in online gaming for fun and excitement. However, if left untreated and unsupervised, the fun and excitement can soon turn into a dangerous addiction with serious consequences and ramifications. With the possibility of Internet gambling becoming a serious problem, the government has been asked to step in and legislate the situation. According to Volberg (2001), The fact that Internet gambling is conducted in a networked, data-intensive environment offers opportunities for regulation and oversight in several critical areas, including licensure, testing for game integrity and site security, auditing and oversight, taxation, and consumer protection (p 97). Basically, Volberg is supporting a regulatory system that will be able to monitor the activities not only of the individual gambler, but of the gambling website as well. If the government actually does get involved, certain problems can be remedied. For example, every transaction made by a player can be closely followed and tracked. If a player indicates behaviors that suggest irresponsible decision-making, the player can be flagged and possibly suspended from a gambling website. However, all in all, Internet gambling will most likely always have its problems. Just like alcohols are with minors, people will get their hands on something they probably should not be touching. Internet gambling is an intensifying activity in American culture. With all the limitless possibility and endless potential of the Internet, online gaming will continue to be a major player in the world of technoculture and the information society. Nevertheless, what is important within this public sphere is to be able to responsibly deal with the world of Internet casinos. We need to come to a positive middle ground between the two sides of the spectrum; the fun and excitement of gambling and the spiraling addiction. Current Trends Like anything in life, when you create stimulus you are going to yield a response. In regards to online gaming, the stimulus that was created was the buzz generated by the constant bombardment of gambling programs on television. ESPN annually televises The World Series of Poker during the summer in which thousands of people descend upon Las Vegas to gamble in all types of events including poker, blackjack, craps, etc Many times they tell the story of some average Joe who enters a tournament and eventually ends up winning thousands of dollars. This false sense of hope has grabbed millions of Americans into thinking that they too, have the ability to win a substantial amount of money. The response to this stimulus has been the emergence of online casinos. However, instead of people winning money, crime has actually been the fallout of this risky behavior. According to ABCnews. com (2006), a Lehigh University student by the name of Greg Hogan Jr. attempted to rob a local bank in order to pay off his gambling debts. He was eventually caught and pleaded guilty to the offense and now faces up to three years in jail. During his interview with Good Morning America, Mr. Hogan blamed his addiction to online gambling websites for his setback, and cautioned the American public to the dangerous power of Internet gaming. In addition to his story, according to ABCnews. com (2006), 2. 9 million Americans between the ages of fourteen and twenty-two gamble with cards online at least once a week, and fifty percent of male college students and twenty-six percent of female college students gamble on cards at least once a month. To combat this growing epidemic, the House of Representatives took a proactive stance on the matter by passing legislation that would make it illegal to use credit cards on gambling websites and make it significantly more difficult to access these sites. Whether it gets passed by the Senate and the Executive Branch is another matter, however, at least the government is recognizing the problem sooner rather than later. In conjunction with this theory of crime, many Internet scammers have found opportunity within this growing trend. An article on ABCnews. com (2006) describes an elaborate scheme where bookies took sports bets through an Internet gambling site. The insecurity of the website allowed these thieves to launder millions of dollars and corrupt the free enterprise system of the Internet gaming business. Fortunately, these criminals were caught. Nevertheless, it makes you wonder how frequent this sort of thing exists in the online world. Some have argued, nonetheless, that Internet gambling has its benefits. According to Tom W. Bell (1998), the inclusion of the Internet has fostered competition to a business that has long enjoyed the sanctuary of restraining licensing practices. Rather than having to fly out to isolated casinos in Vegas or Atlantic City, you can enjoy the experience of gambling in the comforts of your own home. Bell (1998) also supports the belief that gambling in your home allows an individual to escape the traps found in real, physical casinos. A person does not have to be surrounded in a windowless structure while being harassed by cocktail waitresses carrying a tray of free booze. Because of online gaming, the business world has more free enterprise and has given the individual a sense of security not found in traditional locales. In terms of my own personal experience, I actually signed up to one of these gambling websites to investigate how they attract and seize the public. The website was www. gambling. com and in order to register, all I had to give them was a current e-mail address. I found it sort of comforting to know that they pledged that they would not pass any of my information on to any other company and/or website because I did not want my stagweb to become flooded with junkmail from these websites. Immediately after becoming a member, I was granted 400 Ludos. I had no clue as to what Ludos were, but after some probing, I discovered that they were basically a form of Internet currency. For every twenty five Ludos, I received a dollar. That equals sixteen dollars. But, heres the catch. For me to actually receive the Ludos and use them to gamble, I would have to give them my credit card information and pay a montly fee which was actually just about as expensive as the Ludos themselves. Brilliant. Moreover, the website contained links in which I could learn how to play games by reading tutorials, and then, actually play those games. I conducted a little experiment of my own to see how many times I won during one of the games. Out of twenty-five spins on one of the slot machines, I ended up winning sixteen times. That is a sixty-four percent average of winning. Now, anyone who understands anything about gambling knows that the absolute best percentage of winning is fifty percent. However, most of the games are not even close to that percentage. My suspicion leads me to believe that these websites give a false sense of hope to their members. If they succeed in tempting people to try these games, and these games yield a winning percentage better than fifty percent, more often than not, someone is going to believe that they actually have a great chance of making money. It actually is a genius scheme to lure in the public. Make them believe. Once they have accomplished that, these websites have them right where they want them. Conclusions The effects of online gaming are now becoming more clear and transparent to technoculture and the information society. It is apparent that online gaming has become a microcosm of the digital divide that exists within society. According to one of our readings during the semester written by Oscar H. Gandy, Jr. (2002), the differences that make up the digital divide are more than just social constructions. The actual construction is molded due to the new systems of communication that have surfaced within the last twenty years. In relation to online gaming, Internet gaming websites are now competing to display the flashiest, most hypertextual sites in order to attract customers. Due to this competition, better bandwidth and enhanced software will result, thus highlighting the digital divide. Data mining and this notion of surveillance has also entered the conversation regarding online gaming. Because an individual has to present private information about ones self on a website to facilitate gambling, the possibility of gambling website selling personal information in return for financial gain is a distinct possibility. As aforementioned, the site I visited before pledged that they did not engage in data mining. Yet, this seems to suggest that other sites do exercise this right which effectively gives companies useful information about yourself. Moreover, whenever someone uses the Internet, especially in a situation where one willingly submits personal information such as credit card and phone numbers, the possibility of third party surveillance is always present. It really conveys the authentic risks one undertakes when participating in the latest innovation. Another theory that online gaming illustrates is the constant tension between structure and agency. The government represents structure. As a stable entity, it looks to control the path of Internet gambling by establishing rules and regulations in hopes of creating some order. Internet gambling, on the other hand, is the perfect example of agency. Gambling, in and of itself, is the exact definition of what agency represents: the ability of uncertainty and chaos to influence the parameters through which we live. However, as much as these two concepts seem unrelated, there is an interdependence that spurs the creation of new technologies, not only in the world of online gaming, but throughout the technological landscape. Annotated List of Relevant URLS 1. http://www. playwinningpoker. com/resources/sites2. html : This website is a resource for gamblers.It allows the user to learn new games, find new games, and contact certain people involved with gambling. 2. http://www. gambling. com/best/online-gambling-sites. htm : This website directs users to the best gambling websites on the Internet. It has a list on the left hand side with about sixty different links to other gambling sites. 3. http://www. out-law. com/page-6655 : This website is about illegal activities on the Internet. It contains a few articles on illegal mishaps that have occurred through Internet gambling websites. 4. http://www. becker-posner-blog.com/archives/2006/08/on_internet_gam. html : Blog that contains articles about Internet gambling. Website constructed by Gary Becker and Richard Posner. 5. http://www. cardplayer. com/blog/entry/179 : Blog that is pro-Internet gambling. Players write their feelings on why they think Internet casinos are fun and exciting. 6. http://www. istoppedgambling. com/ : Website founded to help people with gambling problems. Includes personal stories, how-to instructions, and negative articles about gambling. 7. http://www. nomoregambling. com/ : Website founded to help people with Internet gambling problems. Has a hotline and other medias to help combat irresponsible Internet betting. Works Cited Barker, Thomas Britz, Marjie (2000). Jokers Wild: Legalized Gambling in the Twenty-first Century. Westport, CT: Greenwood Publishing Group, Inc. Schwartz G. , David (2003). Suburban Xanadu: The Casino Resort on the Las Vegas Strip and Beyond. New York, NY: Taylor and Francis Books, Inc. Volberg A. , Rachel (2001). When the Chips Are Down: Problem Gambling in America. New York, NY: The Century Foundation, Inc. http://www. cato. org/testimony/ct-tb052198. html.

Friday, November 15, 2019

United States Race Issues :: Racism Race Preudice Essays Papers

United States Race Issues The arrest of a Ku Klux Klan member who in 1964 killed two young black men, Charles Eddie Moore and Henry Hezekiah Dee, represents a minor attempt to close the books on a wrongly-dismissed civil rights case. Although this act took place over 40 years ago, the current case shows that race issues are still very much a part of our society. The issues are no longer black and white either. With an increasing number of Hispanics in the United States, the racial quilt has become more complex, which has been of special interest to me in my studies of Spanish language and culture. The Los Angeles Police Department has reported increased violence in recent years, much of it attributed to Hispanic and black gangs fighting each other. We cannot passively watch how these issues play out, but must instead find solutions to live together. In my opinion, the assumption that all races are now on a level playing field and have been since the Civil Rights Act leads many Americans to strongly oppose any thing that seems to unfairly, according to them, favor one race over another, such as affirmative action programs. As a Michigan resident, I unfortunately witnessed the passage of Proposal 2, banning affirmative action through what was called the Michigan Civil Rights Initiative, modeled after the California Civil Rights Initiative, both of which were led by Ward Connerly. Many Americans think voting against â€Å"reverse discrimination† sounds good, not taking into account the fact that white Americans have had many more years to accumulate wealth and gain better positions in society, while minorities have only had that opportunity for a couple decades and often times still face discrimination. I learned a lot about affirmative action and other race issues as a student in a class called â€Å"Race and Politics,† a class in which Mr. Connerly as well as members of the local chapter of the NAACP came to visit and speak. Discussions of race often reached nervous quietness in my class, something I think is common when members of different races come together to talk about it. We stumble all over trying not to offend each other or say something that might be taken offensively. In her book It’s the Little Things: Everyday Interactions That Anger, Annoy, and Divide the Races,† Lena Williams describes how members of all races innocently bother each other without knowing it. One example is how white Americans say they don’t â€Å"see color† in order to say race is not an issue to them.

Tuesday, November 12, 2019

Wildlife Resources: A Global Account of Economic Use Essay

Earth Wildlife Extinction Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conservation of wildlife (wild living resources), is important for the development of any nation. The extinction of the wildlife has therefore become the agenda in American and other Nations in dealing with preservation of wildlife. For instance, all but a small handful of countries have national parks. However, the most challenges facing nations today is wildlife extinction. It is no longer about the government and other agencies deciding whether conservation is a good idea, but rather implementing those ideas for the benefit of people locally, regionally and internationally. The following part is an interview with Jean-Christophe, one of Deputy Director of Global wildlife protection Program me (IUCN’s), and who oversees many of diverse regional and global biodiversity. Interview Me:  How do you see this ‘big’ issue of extinction of wildlife? Are they endangered or critically endangered? Is the issue getting worse? Moreover, is it under control or out of control? Jean-Christophe: Despite alarming situation of wildlife extinction globally every year, it appears that the situation is almost not under control. Following report from all groups we have monitored, there is continued decline of species fast towards extinction. What is making me more worried is that the extinction is moving rapidly into list of most endangered species. CK:  I heard about your Red list rankings of the threatened Species category but did not understand how it works. Tell me how it works Jean-Christophe: Okay. Any of threatened species, are put under three categories; Vulnerable, Endangered and lastly Critically Endangered species. For instance, those found in a threatened category, it means that it went not just slow decline but through quite a serious decline. However, it less serious considered to Endangered or Critically Endangered species. On the Red List, species listed as endangered species are just like the â€Å"ice berg† but are of most conservation concern. CK:  Can, and should all species be saved from extinction? If not, which ones ‘must’ be saved? Jean-Christophe:  This is the discussion, many people would like to have in the conservation community; it is what we call triage. People think that some species are useful to people and should be saved; while others not. However, it is not so important trying to have consensus on that question than finding a proper solution to save species. Background information   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since the beginning of the man, there has been Endangered Wildlife .Four thousand of years, the wild plants, the animals and the ocean creatures have made every inch of earth as their home. With man being exceedingly populated, has dropped the number of wildlife drastically. In the same way, many of species have become. It is notable that animals, water living creatures, and wild plants are becoming rarer in these times. For the last centuries, the extinction was at a slower rate but today, the extinction has quickly risen. Taking United States as an example, in the last 200 years, it has lost many birds as compared to other areas of its comparable size (McGavin, p.23). Causes of wildlife extinction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Evers (p.4), to the question to wildlife extinction, Human beings are held responsible. Through human activities, many of the species have become extinct. The first activity, which is the major reason for extinction, is the interference of natural habitats through deforestation, creation of wetlands and draining of water marshes. In addition, it is evident that cities and towns are converting most grassland. The second major cause of extinction is commercial hunting and poaching. A poacher can be defined as the person who hunts and kills important species for profit. Often times, poachers hunt neither for legalized games nor for food.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Taking example from the current scope, Currently, Lake Malawi (Central Africa) holds over 500 cichlid fish species with 99 % of them endemic. Comparing with other regions, the lake is only one-seventh the size of great lakes in North America’s with just 173 species, less than 11% of which are endemic. In the last 20 years, Western Ecuador is said to have contained around 9,000 to 10,000 plant species, some 60 per cent of them endemic. In addition, given between 15 and 30 animal species, which present for each plant species in similar areas, it is evident that perhaps western Ecuador contained about 200,000 species around 1970.Since then, the western Ecuador forests have been destroyed to pave way for oil wells, banana plantations, and human settlements. Although is difficult to judge, the number of species in this region may have dropped with about 55,000 within the duration. Taking Pantanal in Brazil yet another example, which cont ains about 120,000 square kilometers of wetlands and classified as â€Å"international importance† by UNESCO, it greatly suffers increased earth extinction. This is from dam construction, agricultural expansion and other forms of disruptive development (Kotpal, 46). Major agencies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All the endangered species are found under the â€Å"Endangered Species Act (ESA).† The act, deals with responsibility of protection of the wildlife worldwide. One of well-known agency is â€Å"Fish and Wildlife Service (FWS).† The major function of the agency is primarily management of species found on land .Another well known agency is the â€Å"National Marine Fisheries Service (NMFS).† The agency protects and manages all the marine species in our seas and oceans. However, there is confusion existing between the two agencies when it comes to protecting species that are found in land and sea. These agencies are also found in each of the Nation worldwide. For instance, In United States, there is â€Å"National Sea Turtle Coordination(NSTC) â€Å" which deals with protection of seven sea turtle species listed as threatened species under the ESA( Kaufman,22). Action plans to save wildlife   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Currently, much is being done according to the conditions in each of the country to help save the endangered species. Considering the Zoos, found in almost all Nations, they help to governments as well as other agencies in protection and preservation of animals and environments. In addition, well remarkable action plan is reduction of deadly diseases and viruses in the wild animals .An example is the SD Zoo, which deals with Virology and Immunology deals with protection of wild animals from deadly viruses and diseases. in the world animal population .Another well known action plan was establishment of the Reproductive Physiology department in United States which deals with study of preservation, semen evaluation, embryo transfer and artificial insemination techniques .Lastly, is the Pathology department, working to determine the cause of many death in animals and action plan to prevent it (Roth,53) Red list   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Any of threatened species, are put under three categories; Vulnerable, Endangered and lastly Critically Endangered species. For instance, those found in a threatened category, it means that it went not just slow decline but through quite a serious decline. However, the rate of decline of threatened species is less serious considered to Endangered or Critically Endangered species. On the Red List, species listed as endangered species are just like the â€Å"ice berg† but are of most conservation concern. Taking red-cockaded as example, it requires the wood that is around sixty – seventy years old to make it a home. In the top of the Red list, freshwater fish species are marked as extinct or being in a state of dangerous incline of about 25% .On the list are birds, which are threatened with extinction as well. Close to the list of animals facing dangerous extinction are bears, rhinos and tigers. The extinction has I most cases being associated with habitat loss. There are 25 most endangered species found on red line, unfortunately, some of these species are already completely .As mentioned earlier, birds are the most endangered species. The following are the most endangered species in Red line top list;waiian Monk Seal, Hawaiian Crow, Kakapo Brazilian ,Merganser Sumatran and Rhinoceros Vaquita Consequences of wildlife extinction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Adams (12), when any of elements is removed from a fragile ecosystem, it has long lasting and far reaching effects on biodiversity. Consider this; from the extinction of wolves, there is no check on numbers on other animals and these results to prey populations grew larger. For instance, when exploding elk populations in U.S wiped out so many riparian plants and willows, songbirds no longer had enough cover or food. This caused their extinction consequently increasing numbers of insects such as mosquito’s. On the other hand, loss of large iconic species such as like the tiger, wolf, and rhino  may make more of stimulating news, more than the extinction of mussels and moths. It is more important to note that even small species, can significantly affect the ecosystems in different ways. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is high expectation to the protection of wildlife from the action plans, agencies, and the policies in place. For instance, Wildlife crime policies have set, globally objective to the sustainable of wildlife protection and conservation. It is working hard to the spirit of Vision 2030.This is through jeopardizing the wildlife tourism industry. One of the tools that have so far proved most effective is enforcement of wildlife management law. However, more important is not to losing insight to the ultimate point view of resource management in objective of law enforcement. References Adams, William.  Against Extinction: The Story of Conservation. London: Earthscan, 2004. Internet resource Evers, David C.  A Guide to Michigan’s Endangered Wildlife. Ann Arbor: University of Michigan Press, 1992. Print. Kaufman, Les, and Kenneth Mallory.  The Last Extinction. Cambridge, Mass: MIT Press, 1993. Print Kotpal, R L.  Modern Text Book of Zoology Vertebrates: Animal Diversity-Ii. New Delhi: Global Media Publications, 2010. Internet resource. McGavin, George.  Endangered: Wildlife on the Brink of Extinction. Buffalo, N.Y: Firefly Books, 2006. Print Roth, Harald H, and Günter Merz.  Wildlife Resources: A Global Account of Economic Use. Berlin: Springer Verlag, 1996. Print. Source document

Sunday, November 10, 2019

My Ambition Essay

My ambition in life has always kept changing frequently, like as a dancer, as an artist, a writer or a doctor since I like biology . But I have realized that by just liking something that is related to it cannot assure someone to become that. Every ambition has so many fields to look through to achieve. One may not be successful in all the related paths but can be in at least a few. But now I feel its time for me to have a particular goal to reach. I don’t want to be focused completely on it but also want to be flexible at the same time. At home my father always dreams of me becoming a scientist like him, for that’s natural. But if anyone asks me now, about my ambition, may be it’s for sure I would like to tell I would become a scientist. This is not because my family wants it or because of their view, it’s because I have seen how life changes with a job like this. I always think of doing something different from others so that I am being recognized and also to do something new and worthy. A scientist lives with all reality. There is nothing better. I would love to work for the country’s development and to retain its prestige. As far as I have seen, I know that a scientist job would do better for me to do this. I don’t want to be just a scientist but also a researcher. A work becomes a research when one does something which is not known to the person doing which brings out wonders. I would like to learn every moment rather to do what others have done. It may be a hard job to do, but I like being complex. I want to work with others view to improve or invent something that is needed by the world. On a daily basis, I see my father’s work as a scientist or as a researcher discovering something that is unusual. Every day becomes a day to solve problems This very much surprises me . It also won’t be wrong to say that his works, deep involvement, seriousness, ect have actually put an impact on me. I would rather say, he has influenced me to carve out my future. I now dream to get into the field of my father and would put in a complete contribution to achieve my goal, by also having a complete support from my family . By becoming a scientist I will not only fulfill my parents dream but also can fulfill my wishes to live in my own way, with my own ideas like a free bird. I also wish to become a role modal to the rest of the world. The value of achievement lies in achieving. But at the same time I remember that it needs lot of work from now, only then can I turn a dream into reality. Sincere hard work always fetches. It may not just be a proud moment for me, but also for my parents and for my country. The will to succeed can overcome greatest adversity. So, my ambition to become a scientist begins or has already begun.

Friday, November 8, 2019

Free Essays on Edward Bach

Edward Bach (1886-1936) was not a hypnotherapist and so his work is not well know in some hypnotherapy circles. Nevertheless, his philosophy is consistent with that of modern hypnotherapy and we have found that the flower remedies that he developed provide an excellent adjunct to hypnotherapy. Dr. Bach entered medical school in London in 1906 at the age of 20 and graduated five years later. He practiced conventional medicine from 1912 until 1919 when he joint the staff of the London Homeopathic Hospital as a pathologist and bacteriologist. Impressed with the work of Hahnemann, the father of homeopathic medicine, he developed seven nosodes from the seven types of bacteria that he had associated with chronic illness. At the same time he noted that patients with the seven different types of intestinal bacterial pathogens exhibited particular personality types or temperaments. He began to prescribe his nosodes solely by observing the patients’ personality types and temperaments. Bach did not like using pathogen-based nosodes and began to use herbs and plants in place of intestinal bacteria in homeopathic remedies. After using flowers as the basis for developing several homeopathic remedies he sold his medical practice and in 1930, at the age of 43, he left London for the English countryside. Over the course of the next six years he developed 38 flower remedies (discussed below) and the more well know Rescue Remedy. Dr. Bach died at the age of 50 in 1936. Dr. Bach’s Philosophy Dr. Bach’s philosophy about healing and life are set forth in his short book, Heal Thyself. The crux of his philosophy is summarized in two statements: â€Å"The main reason for the failure of modern medical science is that it is dealing with results and not causes . . . Disease is in essence the result of conflict between Soul and Mind, and will never be eradicated except by spiritual and mental effort.† (Centre, 1997, 9-10) As hypnot... Free Essays on Edward Bach Free Essays on Edward Bach Edward Bach (1886-1936) was not a hypnotherapist and so his work is not well know in some hypnotherapy circles. Nevertheless, his philosophy is consistent with that of modern hypnotherapy and we have found that the flower remedies that he developed provide an excellent adjunct to hypnotherapy. Dr. Bach entered medical school in London in 1906 at the age of 20 and graduated five years later. He practiced conventional medicine from 1912 until 1919 when he joint the staff of the London Homeopathic Hospital as a pathologist and bacteriologist. Impressed with the work of Hahnemann, the father of homeopathic medicine, he developed seven nosodes from the seven types of bacteria that he had associated with chronic illness. At the same time he noted that patients with the seven different types of intestinal bacterial pathogens exhibited particular personality types or temperaments. He began to prescribe his nosodes solely by observing the patients’ personality types and temperaments. Bach did not like using pathogen-based nosodes and began to use herbs and plants in place of intestinal bacteria in homeopathic remedies. After using flowers as the basis for developing several homeopathic remedies he sold his medical practice and in 1930, at the age of 43, he left London for the English countryside. Over the course of the next six years he developed 38 flower remedies (discussed below) and the more well know Rescue Remedy. Dr. Bach died at the age of 50 in 1936. Dr. Bach’s Philosophy Dr. Bach’s philosophy about healing and life are set forth in his short book, Heal Thyself. The crux of his philosophy is summarized in two statements: â€Å"The main reason for the failure of modern medical science is that it is dealing with results and not causes . . . Disease is in essence the result of conflict between Soul and Mind, and will never be eradicated except by spiritual and mental effort.† (Centre, 1997, 9-10) As hypnot...

Tuesday, November 5, 2019

The eNotes Blog The Secret Literary Lives of the eNotes Staff What Were ReadingNow

The Secret Literary Lives of the Staff What Were ReadingNow They have dedicated their days to making Hamlet survivable. To making calculus doable and those funky little greek letter things decipherable. They maintain the complex virtual temple of learning that is the website. What is this pantheon, you ask? Who are these noble masters of learning, these repositories of wisdom and knowledge? This is the staff. And they are reading only great literature, all the time. Okay. Some of them are reading great literature all of the time. Some of the time. A couple of us. Once in a while. Meet the staff. Natalie,  Editor Mrs. Bridge and Mr. Bridge (Evan S. Connell) I just finished reading Mrs. Bridge and Mr. Bridge by Evan S. Connell. The two books are a study of a husband and wife living in Kansas City in the 1930s. The chapters could stand alone as short stories or serve as snapshots of the characters values and points of view. You realize that its the small moments that really define who we are. I both frowned upon these characters and sympathized with them. Their existence is limited and, at times, rather shallow. The writing, however, is marvelous and subtle. Its also fascinating to compare these two characters and see how they complement one another as a couple. Heather,  Customer Service/HR Supervisor East of Eden (John Steinbeck) I am currently working through Steinbecks East of Eden because I feel the need to keep that classic lit and cred in check. Aaaaaand the last book I read was Fifty Shades of Grey. I did, however, read it before seeing the movie. Wait no. I totally did not see the movie! Okay, yes maybe I did see the movie too. #keepingitreal Samantha,  Marketing Manager The Adventures of Sherlock Holmes (Sir Arthur Conan Doyle) So, Im in love with every modern iteration of Sherlock Holmes: Sherlock Holmes with Robert Downey Jr., BBCs Sherlock, and of course Disneys The Great Mouse Detective. I thought it tragic that I, being an employee of , hadnt given the original iteration a solid go. Nancy Drew and Hercule Poirot were pretty instrumental in my adolescent-reading years (and goldfish names), and Im pretty excited to properly add Holmes to my list of favorite literary detectives. Also, I can now visualize some sort of audaciously handsome and arrogant combination of Benedict Cumberbatch and Robert Downey Jr., which is more than okay. Scott,  Managing Editor Cinema Raw (Kurt Lancaster) I wish I could say this was a book about ‘70s-era creature-feature exploitation movies, but its really just a primer on how to get the best footage out of your raw shooting video camera. If you know what that means, then you already own the book, have suffered sufficiently, and deserve a treat. For everyone else: nothing to see here; move on down to Nicks suggestion. Nick T.,  Math Intern Frozen (the comic book) and Mass Effect: Revelation I refuse to let it go. Just when you thought last year’s craze was finally over, I present to you the Frozen comic book! While shopping at Midtown Comics in NYC I saw this comic while in line to check out. And for the first time in forever I made a spontaneous purchase. There is no new content in this story- it’s the movie adaptation. But whenever I want to build a snowman, all I have to do is open the pages and get lost in the story. Sometimes while working I get stressed, but my love for this comic is an open door that can thaw my frozen heart. I have also been reading Mass Effect: Revelation, a book based on the video game trilogy. Last fall I took a break from the other games I usually play (LoL, hearthstone) and I completely immersed myself in the Mass Effect games. Besides being fun and action packed, these games have an amazing story and really developed characters. I fell in love the entire Mass Effect universe, so I decided to go beyond the games and purchase the books. The book I am currently reading goes over the events prior to the first game, so I know pretty much how it will end, but I am still loving it anyway. It is a solid sci-fi novel, but I dont know if someone who has not played the games would enjoy the book as much as I am. Brad, Co-Founder Dead Wake: The Last Crossing of the Lusitania (Erik Larson) Im reading Erik Larsons latest book, Dead Wake: The Last Crossing of the Lusitania. Im a big fan of narrative history, and thought his two previous books, Devil in the White City, and In the Garden of Beasts, were outstanding. This newest one is no exception. Hes a meticulous researcher, and brings historical events to life through vivid descriptions of the people who shaped them. This is a tragic story of the many souls who lost their lives on the Lusitania, but also of human heroism. Alex,  Co-Founder Perfidia (James Ellroy) I am reading Perfidia by James Ellroy. I recently went on a crazy Ellroy tear and read five of his books in the last month or two. I loved watching his style develop from pretty straight-forward noir to something chopped up, stripped of anything superfluous, and pure plot after plot. So far Perfidia doesnt rate with his best, which is probably American Tabloid, but Im hoping it will pick up, dust off the cliches, and go for the jugular. Katie, Editorial Intern All the Light We Cannot See  (Anthony Doerr) As an English major, it’s my job to love reading. I’ve read medieval manuscripts, post-modern poetry, and pretty much everything in between, but this hasn’t stopped me from reading books that fall outside the realm of the â€Å"classics† I’m used to. This past week I dove into this  strikingly beautiful and detail driven novel based on the lives of two children growing up during World War II, Marie-Laure and Werner. Marie-Laure is blind, but her father sees to it that she learns their neighborhood in Paris, and instills in her a true curiosity that cannot be squelched by her disability and the difficulties it brings. Werner, an orphan raised in Germany, is enlisted into the Hitler Youth for his skills in science and engineering. Though these two seem to have nothing in common, their stories converge into something strangely weblike, and as a reader you get the sense you’ve fallen into the trap of a true mastermind with this story. There is a deep, haunting sadness that permeates the pages of this book and it truly sits on the cusp of what is ethereal and what is earthly. 10/10 would recommend. Stephanie, Editorial Intern Toll the Hounds (Steven Erikson) This is book eight of a ten book series called The Malazan Book of the Fallen. Its one of the best series Ive ever read, and that is saying a lot. My boyfriend introduced me to these books when he found out I love fantasy novels, and being able to discuss the series with him as I go along has been so much fun. They are not happy books, but the story is so amazing its totally worth crying like a little girl! Allie,  Editorial Intern Will in the World (Stephen Greenblatt) I am super lucky. Had this been posted at really any other moment in the last two months, I would have had to name some fairly embarrassing urban fantasy titles with even more embarrassing covers. Instead, I get to say I’m reading Will in the World, Stephen Greenblatt’s biography of Shakespeare, and discovering what everyone else discovered ten years ago: it’s really good. Nick C.,  Developer Last Argument of Kings (Joe Abercrombie) and The Machinery of Freedom: Guide to a Radical Capitalism (David D. Friedman) Last Argument of Kings by Joe Abercrombie is the third book in the First Law series. Abercrombie propels the reader into a dark world torn apart by war, politics, petty jealousies and magic. Basically my average Tuesday night. Im a sucker for distinct characters with mixed motives and plots that make me utter just one more chapter in the dark hours of the morning. This more than satiates my appetite for swords and sorcery while I await George R. R. Martins next tome. The Machinery of Freedom: Guide to a Radical Capitalism by David D. Friedman explores the nature of rights, property, and market capitalism as fundamental ideas in a voluntary society. Friedman is a proponent of market anarchism, or the idea that order can arise through voluntary actions and requires no special, fictitious, violent authoritarian entity to enforce. He is also a big nerd who publishes Medieval cookbooks and fantasy novels, so I feel that he and I have a special, spiritual kinship. Nose deep in your own novel? Let us know what youre reading in the comments below!

Sunday, November 3, 2019

Business Aquisitions Essay Example | Topics and Well Written Essays - 500 words

Business Aquisitions - Essay Example Whenever an acquisition takes place, there is a wide range of motives behind it but the three most important ones are managerial, synergy and hubristic (Du & Boetang, 2014). A detailed review of the situation highlights that CEO has made the decision for attaining synergy as it lacks few resources possessed by the foreign organization. It is even mentioned that this decision will allow it to be the market leader and such initiative will prove to be beneficial for the entire company. Moreover, it appears that there is managerial motive behind this choice because the person is expecting an increase in salary coupled with bonuses and other fringe benefits. As a result, there will be ample growth opportunities for the existing employees as they will be allowed to enhance their competence. Traditionally, the classical approaches have been followed in such type of corporate decisions. The situation at hand is in alignment with the resource-related approach as the acquiring of the foreign company will offer the firm an opportunity of employing the proficient resources available with the enterprise. The present decision is in accordance to this tactic as it will make sure that the company has access to those sources which were unavailable with the firm. Also, it will allow the resulting corporation to gain leading position within the industry. In addition to the capital sources, the company will have access to the competent management team and employees who will be able to share their international business experience.

Friday, November 1, 2019

Recruiting Retention Research Paper Example | Topics and Well Written Essays - 3750 words

Recruiting Retention - Research Paper Example At the moment, communications is often being required to work with human resources to refine and communicate persuasive employment methods and to attract new talent (Boudreau & Ramstad, 2007). A large number of organizations are also familiar with the need for a clearly articulated and cohesive employment brand to attract applicants. How Organizations Attract Talent As new generations of individuals enter the job market, organizations wonder how best they can attract this novel talent. Compensation alone will not position an organization to compete for new talent. There are a number of innovative ways an organization may use to attract a talented workforce. Organizations may develop a differentiated company brand. A differentiated brand is vital in capturing the interest of top talent. Significant communicators in an organization help to create the characteristics workers value and identify an employee brand that differentiates their organization from other organizations in the marke t (Daniel & Radenbaugh, 2001). Head of communications in some organizations utilize the corporate brand performance assessment to measure worker and future worker views of their brand and recognize prospects to differentiate from rivals. Additionally, by practically enhancing an organization’s distinctive opportunities, culture, and values, potential workers can gain an insight into what it will feel like to work for an organization, and establish if an organization is a right match for them. An organization may also attract talented applicants by articulating the distinctive employment brand. A large number of communicators work with their recruiting counterparts to concisely articulate the organization’s distinctive employment brand or employment value... As new generations of individuals enter the job market, organizations wonder how best they can attract this novel talent. Compensation alone will not position an organization to compete for new talent. There are a number of innovative ways an organization may use to attract a talented workforce. Organizations may develop a differentiated company brand. A differentiated brand is vital in capturing the interest of top talent. Significant communicators in an organization help to create the characteristics workers value and identify an employee brand that differentiates their organization from other organizations in the market (Daniel & Radenbaugh, 2001). Head of communications in some organizations utilize the corporate brand performance assessment to measure worker and future worker views of their brand and recognize prospects to differentiate from rivals. Additionally, by practically enhancing an organization’s distinctive opportunities, culture, and values, potential workers c an gain an insight into what it will feel like to work for an organization, and establish if an organization is a right match for them.An organization may also attract talented applicants by articulating the distinctive employment brand. A large number of communicators work with their recruiting counterparts to concisely articulate the organization’s distinctive employment brand or employment value proposition in the market. In numerous organizations, the articulation of the employment brand is often incomplete.