Describe Holmes and Rahe’s (1967) Social Readjustment Rating Scale (Srrs) and Describe to What Extent It Is a Valid Taxonomy of the Causes of Stress

Depict Holmes and Rahe’s (1967) Social Readjustment Rating Scale (SRRS) and portray how much it is a substantial scientific classification of the reasons for pressure. The main five unpleasant occasions, which can occur in an individual’s life, are arranged as ‘death of a spouse’, ‘divorce’, ‘martial separation’, ‘jail term’, and ‘death of a nearby family member’. Likewise, occasions, for example, ‘vacation’ and ‘change in eating habits’ are viewed as minor life changes on the scale. Every occasion is ascribed to a self-assertive worth or ‘LCU’ (Life Change Units) extending from one to a hundred. From this, an individual is given a total score dependent on the entirety of the distressing occasions which have transpired over the earlier year. Individuals with a whole of between 200 and 300 life change units should create significant medical issues. Individuals scoring more than one hundred units are probably going to endure a moderate time of sick wellbeing (Holmes and Rahe, 1967). It tends to be said that there is an impressive predisposition in a portion of the things on the rundown of life occasions, preferring grown-ups over more youthful people. Obviously, young people experience the ill effects of pressure, yet it is unconvincing to contend that they have to adapt to events, for example, ‘death of a spouse’, ‘divorce’ or ‘marital separation’ and all things considered, they won't find ‘vacation’ distressing yet the direct inverse. It additionally ought to be noticed that unpleasant occasions including ‘exams pressures’ and ‘concerns about weight or appearance’ are excluded from the forty-three life occasions, and these can be impressively distressing for more youthful individuals. This repeats the way that a few things should be added to the model, for this scale to be progressively generalisable in describing the reasons for pressure. References

The Needs Of Older People In Palliative Care Nursing Essay

The Needs Of Older People In Palliative Care Nursing Essay Around the world, populaces are encountering an expansion in future with related genuine constant diseases towards the finish of life (World Health Organization (WHO), 2011). In the UK, 457,000 individuals require palliative consideration benefits yearly, anyway there are huge weaknesses in giving consideration to each one of those out of luck. In an ongoing study, by the Palliative Care Funding Review (2011), it was evaluated that 92,000 individuals are not being reached by palliative consideration administrations. Following quite a while of declining passing rates, we currently face the double segment difficulties of expanding future and a slope in incessant diseases towards the end phase of life. Subsequently an ascent in patients with progressively complex medicinal services necessities could be normal. Palliative consideration advocates a comprehensive, issue based methodology for patients confronting fatal illness so as to improve personal satisfaction and indication control (WHO, 2009). Studies have demonstrated that, notwithstanding getting the most ideal treatment, patients need to be drawn closer as people and have self-sufficiency with respect to choices influencing their consideration (Gomes and Higginson, 2008). This exposition means to talk about how a maturing populace will impact the conveyance of physiotherapy to the more established individual in palliative consideration. It will address the present fundamental elements required to address the issues of the more established individual while additionally assess the boundaries forestalling access to physiotherapy benefits in palliative consideration. The job of the physiotherapist will be assessed regarding suitable and current medicinal services arrangements. So as to talk about gathering the requirements of the more seasoned individual, it is basic to build up a meaning of the more established individual. As characterized by WHO (2012) (1) most created world nations have acknowledged the sequential age of 65 years as a meaning of old or more seasoned individual. While it has commonly been concurred by the United Nations (UN) that 60+ years is thought of as the slice off moment that alluding to a more seasoned individual (WHO, 2011). In the course of the most recent 25 years, the quantity of individuals matured 65 and over in the UK has expanded by 18%, from 8.4 million to 9.9 million, and it proceeds to consistently build (Office for National Statistics, 2010). Changing socioeconomics imply that all things considered, individuals overall are living 30 years longer than they did a hundred years back with future proceeding to increment by roughly 4 months consistently (United Nations, 2008). WHO (2011) gauges demonstrate that by 2050, more than one fourth of the populace will be matured 65 years and more seasoned. While changing socioeconomics demonstrate an unavoidable increment in populace of the more seasoned individual, examples of illness are likewise changing, with more individuals kicking the bucket from numerous incapacitating conditions, for example, cardiovascular sickness, neurological conditions, and diabetes. It could be contended that progresses in clinical information and innovation have permitted numerous patients to live more, anyway a Catch 22 of this achievement is that many will battle in overseeing such a wide scope of sicknesses, manifestations, and handicaps towards the finish of live (Wu and Quill, 2011). Definitely the consolidated weights of expanding future and more noteworthy quantities of individuals living with numerous conditions toward the finish of life imply that weight will be put on palliative wellbeing and social consideration limit so as to adjust to these evolving socioeconomics (NCPC, 2010). Palliative consideration is characterized by The World Health Organization (WHO) as: à ¢Ã¢â€š ¬Ã¢ ¦an approach that improves personal satisfaction of patients and their families confronting the issues related with hazardous ailment, through anticipation, appraisal and treatment of agony and other physical, psychosocial and profound issues. (WHO, 2002) Physiotherapists are crucial individuals from master palliative consideration groups, with a basic task to carry out in the administration of the more seasoned individual in palliative consideration (CSP, 2004). Physiotherapists work to reestablish physical capacity, diminish agony and handicap and increment portability at last improving the life of patients, paying little heed to future (Medscape, 2011). The Association of Chartered Physiotherapists in Oncology and Palliative Care (ACPOPC), rules for Good Practice (1993) portrays the job of the physiotherapist in palliative consideration as being: . . . To improve the patients personal satisfaction by assisting with accomplishing most extreme capability of utilitarian capacity and autonomy. As perceived by Baldwin and Woodhouse (2011), recovery and palliative consideration may give off an impression of being at the furthest edges of the range anyway the World Health Organizations meaning of palliative consideration (WHO, 2002) advocates offering backing to improve personal satisfaction and amplify useful capacity til' the very end. The fitting physiotherapeutic intercession can permit useful capacity and versatility levels to be amplified, subsequently improving personal satisfaction. This consequently advances freedom for the more seasoned individual confronting end of life. There is adequate proof exhibiting that activity can improve decreased portability which is so predominant among the older. In a high power quality preparing system of 100 nursing home occupants, William (1999) reasoned that in view of their low useful status and high frequency of ceaseless sickness, there is no portion of the populace that can profit more from practice than the older. A basic fundamental belief of palliative consideration is to permit the more established individual to feel enabled confronting an incredible finish. Wikman and Faitholm (2006) depict an engaged patient as a patient who works with the multidisciplinary group to define objectives and settle on treatment choices. A major segment of physiotherapy is to build up feasible objectives with patients and work in organization with both the patient and family members to accomplish these objectives. Inside palliative consideration, reasonable joint objective setting furnishes the patient with command over their treatment when they are encountering lost freedom (Robinson, 2000). In any case, paying little heed to the proof showing the advantages of physiotherapy intercession to the more seasoned individual, the National Institute of Health and Clinical Excellence (NICE) rules (2004) found that a few patients are as yet unfit to get access to recovery administrations. It is recommended this is because of the patients needs not being perceived by social insurance individuals and an absence of partnered wellbeing experts who are sufficiently prepared being taken care of by patients under palliative consideration (NICE, 2004). In spite of the significant job physiotherapists can contribute and give to the more seasoned individual in palliative consideration, there are flow obstructions keeping the maturing populace from getting to such administrations. With the present maturing populace assessed to expand it is basic these hindrances are overwhelmed with measures set up so the requests and needs of such changing socioeconomics can be met. Until this point in time, the necessities of the more established individual in palliative consideration has not been an exploration need. Ebb and flow examine overwhelmingly centers around suggestions on the requirements of the more established individual confronting end of life rather than formal assessments of the adequacy of palliative consideration (WHO, 2004; WHO, 2011). As of not long ago palliative consideration has been to a great extent centered towards patients with a malignant growth conclusion, with a vast greater part of palliative consideration examine centering upon palliative consideration explicitly for the disease finding (Baldwin and Woodhouse 2011). Anyway it is evaluated by the National Council for Palliative Care that 300,000 individuals bite the dust every year from dynamic non-harmful illness (Royal College of Physicians, 2007). For instance, the Coronary Heart Disease Collaborative (2004) surrenders that cardiovascular breakdown produces more noteworthy misery and is related with a more regrettable visualization than numerous tumors (Baldwin and Woodhouse 2011). While an investigation by Byrne et al (2009) reasons that there is a shortage of proof recognizing the palliative consideration needs of patients with neurological conditions. Taking into account that the quantity of more established individuals having drawn out long haul ailments towards the finish of life has been anticipated to build, the incorporation of non-malignant growth related maladies inside palliative consideration is fundamental (Gott and Ingleton, 2011). In connection with suggestions from WHO (2011) rules, so as to meet the consideration needs of the more seasoned individual, the components of palliative consideration should be extended to envelop a more extensive scope of conditions. This will require understanding from social insurance staff at all levels. Conversations of maturing and palliative consideration accept that ageism is a significant factor constraining access to palliative consideration for the more seasoned individual. The TLC model of Palliative Care, Jerant et al., (2004) contends that palliative consideration is seen as a terminal occasion as opposed to a longitudinal procedure. He contends this can bring about pointless pain to the old patient experiencing incessant, gradually dynamic sicknesses (Jerant et al., 2004). The TLC model further proceeds to perceive that palliative consideration of the more seasoned individual is basic to alleviate the physical and enthusiastic entanglements that regularly go with interminable long haul end of life infections and the ailments related with maturing (Jerant et al., 2004). Subsequently, whether or not passing is up and coming, palliative consideration ought to be a significant concentration all through the maturing procedure, with physiotherapy administrations being promptly a ccessible to improve side effect control (Jerant et al., 2004). It very well may be anticipated that physiotherapy administrations will be required over a delayed period because of the more established individual confronting all the more long haul, interminable weakening maladies. This underscores the requirement for palliative consideration groups to attract upon more physiotherapists to guarantee the necessities of the more established individual are met during the finish of life. Albeit changing socioeconomics may recommend that more physiotherapists will be required in ord

How companies are using smartphone data to underwrite loans, banks lobbying to repeal consumer protection laws, and what your credit score means for your insurance premiums.

How companies are using smartphone data to underwrite loans, banks lobbying to repeal consumer protection laws, and what your credit score means for your insurance premiums. Subprime Lending News 7/13/17: Subprime Lending News 7/13/17:How companies are using smartphone data to underwrite loans, banks lobbying to repeal consumer protection laws, and what your credit score means for your insurance premiums.By Caroline ThompsonToday’s financial news roundup includes information on how being a landlord could help you get out of debt, why having no credit is no good, and why banks want to start making payday loans again. Read on for more!Having no credit can drastically increase your car insurance premiums.According to a case study done by WalletHub, Americans who have no credit pay 65 percent more for car insurance than those who have excellent credit (a score of 800 or above). Drivers with no credit in Pennsylvania, New Jersey and Michigan have it worst of all, paying at least twice as much as drivers with excellent credit. The bottom line? Building credit before you buy a car can save you thousands!Companies are using smartphone data to underwrite loans.Consumers with no credit may ha ve a brand new way to qualify for loans their smartphone data! Financial companies around the world are beginning to analyze smartphone activity, and use that to decide creditworthiness. The data being used includes payment history, social media activity, phone calls, texts, and location based data, among other things. It might sound like something out of Black Mirror, but it’s a process that could help millions of people get access to a line of credit for the first time in their lives.Being a landlord could help you get out of debt.Millions of Americans pay the bills by working multiple jobs, and yet many are stuck living paycheck to paycheck. But those who discover the magic of passive income often find a way out of that weekly struggle. One way to start earning some passive income? Become a landlord! Although renting out property you own is hardly a passive experience (you’ll be on the hook for any broken appliances, and need to be on call for those late-night emergencies), Aaron Norris, a California-based real estate investor, says it’s a smart financial decision: “There are very few assets in the world that offer principal protection, inflation protection and cash flow other than real estate.”Banks push for ability to make payday loans again.A new policy analysis from the Center for Responsible Lending says that many banks are pushing for the consumer protection laws which were established in 2013 and prohibit banks from making payday loans to be repealed. Before the law went into place, six major U.S. banks were offering payday loans, and making $500 million from borrowers, many of whom found themselves stuck in a high-interest debt trap with no way out.Visit OppLoans on YouTube | Facebook | Twitter | LinkedIN

Zeus - Fast Facts About the Olympian God Zeus

Name: Greek - Zeus; Roman - JupiterParents: Cronus and RheaFoster Parents: Nymphs in Crete; nursed by AmaltheaSiblings: Hestia, Hera, Demeter, Poseidon, Hades, and Zeus. Zeus was the youngest sibling and also the oldest -- since he was alive before the regurgitation of the gods by Papa Cronus.Mates: (legion:) Aegina, Alcmena, Antiope, Asteria, Boetis, Calliope, Callisto, Calyce, Carme, Danae, Demeter, Dia, Dino, Dione, Cassiopeia, Elare, Electra, Europa, Eurymedusa, Eurynome, Hera, Himalia, Hora, Hybris, Io, Juturna, Laodamia, Leda, Leto, Lysithoe, Maia, Mnemosyne, Niobe, Nemesis, Othris, Pandora, Persephone, Protogenia, Pyrrha, Selene, Semele, Taygete, Themis, Thyia [from Carlos Paradas list]Wives:  Metis, Themis, HeraChildren: legion, including: Moirai, Horae, Muses, Persephone, Dionysus, Heracles, Apollo, Artemis, Ares, Hebe, Hermes, Athena, Aphrodite Role of Zeus For Humans: Zeus was god of the sky, weather, law ​and order. Zeus presides over oaths, hospitality, and suppliants.For Gods: ​Zeus was king of the gods. He was called the father of gods and men. The gods had to obey him.Canonical Olympian?  Yes. Zeus is one of the canonical Olympians. Jupiter Tonans Zeus is the king of the gods in the Greek pantheon. He and his two brothers split the rule of the world, with Hades becoming king of the Underworld, Poseidon, king of the sea, and Zeus, king of the heavens. Zeus is known as Jupiter among the Romans. In art work depicting Zeus, the king of the gods often appears in altered form. He frequently shows up as an eagle, as when he abducted  Ganymede,  or a bull. One of the main attributes of Jupiter (Zeus) was  as  a thunder god. Jupiter/Zeus sometimes takes on the characteristics of a supreme deity. In  Suppliants, of Aeschylus, Zeus is described as: king of kings, of the happy most happy, of the perfect most perfect power, blessed ZeusSup. 522. Zeus is also described by Aeschylus with the following attributes: the universal fatherfather of gods and menthe universal causethe all-seer and all-doerthe all-wise and all-controllingthe just and the executor of justicetrue and incapable of falsehood. Source:  Bibliotheca sacra Volume 16  (1859). Zeus Courting Ganymede Ganymede is known as the cupbearer of the gods. Ganymede had been a mortal prince of Troy when his great beauty caught the eye of Jupiter/Zeus. When Zeus kidnapped the most beautiful of mortals, the Trojan prince Ganymede, from Mt. Ida (where Paris of Troy was later a shepherd and where Zeus had been raised in safety from his father), Zeus paid Ganymedes father with immortal horses. Ganymedes father was King Tros, the eponymous founder of Troy. Ganymede replaced Hebe as cupbearer for the gods after Hercules married her. Galileo discovered the bright moon of Jupiter which we know of as Ganymede. In Greek mythology, Ganymede was made immortal when Zeus took him to Mt. Olympus, so its appropriate that his name should be given to a bright object that is forever in Jupiters orbit. On Ganymede, from  Vergils Aeneid Book V  (Dryden translation): There Ganymede is wrought with living art,Chasing thro Idas groves the trembling hart:Breathless he seems, yet eager to pursue;When from aloft descends, in open view,The bird of Jove, and, sousing on his prey,With crooked talons bears the boy away.In vain, with lifted hands and gazing eyes,His guards behold him soaring thro the skies,And dogs pursue his flight with imitated cries. Zeus and Danae Danae was the mother of the Greek hero Perseus. She became pregnant by Zeus in the form of a beam of sunlight or a shower of gold. Zeus offspring included  Moirai, Horae, Muses, Persephone, Dionysus, Heracles, Apollo, Artemis, Ares, Hebe, Hermes, Athena, and Aphrodite. Sources Carlos Parada - ZeusTheoi Zeus

Analysis Of Kafka s The Metamorphosis - 1166 Words

Kafka is ranked among the most important writers of the twentieth century for works that express modern humanity s loss of personal and collective order. His writing describes the situations of psychological, social, political, and physical instability and confusion that defy logical explanation and which typify Kafka s conception of humanity s absurd relationship with the universe (Kafka, 2013). Although Kafka s work has elicited various critical interpretations, he himself characterized his fiction as symbolic manifestations of his â€Å"dreamlike inner life† in which he attempted to reconcile feelings of guilt and insecurity. In recent years, some critics have explored Kafka s relationship with Judaism as demonstrated by his texts. For many critics, Kafka s greatness resides in his ability to transform his private torment into universal fables. Much of Kafka s early writing is lost, but 1912 proved to be a breakthrough year for him as he wrote some of his most important stories, including The Judgment, the metamorphosis, and much of his novels. This was also the year when Kafka met Felice Bauer, to whom he was engaged (and disengaged) twice over the next five years in a storm of letters with extremely little physical interaction. His belief in the importance of marriage coupled with the need to get away from his father s influence was in perpetual conflict with his strong fear of matrimony. In the next year Kafka traveled to Vienna and Venice, and began a briefShow MoreRelatedAnalysis Of Franz Kafka s The Metamorphosis 3979 Words   |  16 PagesAustin Day Professor Imali Abala English 357 18 February 2015 The Theme of Alienation in Franz Kafka’s The Metamorphosis The Metamorphosis written by Franz Kafka in 1915 is said to be one of the greatest literary works of all time and is seen as one of Kafka’s best and most popular works of literature. A relatively short novel; the story explains how the protagonist, Gregor Samsa wakes up one morning to find himself transformed into a vermin which completely estranges him from the world even moreRead MoreAnalysis Of Kafka s The Metamorphosis 989 Words   |  4 PagesFreedman’s critical essay titled â€Å"Kafka’s Obscurity† on Franz Kafka’s The Metamorphosis delves into the idea that from changes in the protagonist’s physical limitations, familial bonds, and his being â€Å"[he] is finally reduced to a mere speck of self-awareness which is ultimately extinguished† (Freedman 131). General questions of â€Å"why† and â€Å"how† are almost immediately dismissed due to the calm and monotonous tone that Kafka implements throughout the novel. Instead, the reader is encouraged to ponderRead MoreAnalysis Of Kafka s The Metamorphosis 2407 Words   |  10 Pagesbe fair to conclude that the society we live in undergoes a social metamorphosis into some states, conditions and status that cannot be possibly fathomed by a rational and neutral human being, in comparison to what is perceived as normal. This change is normally brought about as a result of various factors and environments that we interact with in our life. Whereas Kafka’s novella starts off with a sudden â€Å"physical metamorphosis†, plenty of accompanying psychological and sociological changes areRead MoreAnalysis Of Franz Kafka s The Metamorphosis 1711 Words   |  7 Pagestheme that most readers can relate to. Franz Kafka, a renowned German-speaking fiction writer of the 20th century, uses a unique style of writing that many people believe is a telling of his own life story. In his well-known short story, â€Å"The Metamorphosis†, many si milarities and connections can be seen between the main character, Gregor Samsa, and the author himself, Franz Kafka. A major comparison that can be made is the fact that both Samsa and Kafka died slow, lonesome deaths after being in aRead MoreAnalysis Of Franz Kafka s The Metamorphosis1873 Words   |  8 Pageswriters take their creative control to emphasize the current state of the freedom and control of the individual. Kafka’s The Metamorphosis, various World War I poems, and Brecht’s Fear and Misery of the Third Reich show the lack of individual freedom and control that people had over their lives during the destruction that occurred in the 20th century. Published in 1915, Franz Kafka wasted no time in starting his discussion about freedom and control through the life of Gregor. After he awakes and realizesRead MoreAnalysis Of Franz Kafka s The Metamorphosis 1087 Words   |  5 Pagesdictator that he ever go to. Franz Kafka’s The Metamorphosis, is about a young man that wakes up one day and is a vermin and has to maneuver around his home and come to terms with his six itchy legs. It probably sounds like a load of fictitious ramblings that somehow became a classical novel. Wrong! Look a little closer and the secret message Franz Kafka wrote for his father will slowly emerge from in between the lines. In his secret message, Kafka evinces that a dictator will be a person’s end ifRead MoreAnalysis Of Franz Kafka s The Metamorphosis1500 Words   |  6 Pagesâ€Å"In the morning†¦Ã¢â‚¬ ¦ verminous bug.† In Franz Kafka’s The Metamorphosis, the opening sentence introduces the main character, event and the setting. Gregor Samsa is one of the only two characters who are addressed by name, this reflects his importance in the story because he is the protagonist and he plays a central role in the lives of his family and friends. Besides introducing the central character, this opening line has a dramatic impact on readers. It draws the reader straight to Gregor Samsa’sRead MoreAnalysis Of Franz Kafka s The Metamorphosis 948 Words   |  4 PagesFreud says one way humans express their hidden feeling is through dreams. This idea is the foundation for the dream interpretation of â€Å"The Metamorphosis.† Dreams have the capacity to encapture events that never happen in reality. They connect with how people reflect their true feelings about a situation or themselves. Throughout â€Å"The Metamorphosis†, the author, Kafka, uses Gregor’s repressed feelings inc orporated with the dull setting and Gregor’s transformation to support the idea that Gregor is dreamingRead MoreAnalysis Of Franz Kafka s Metamorphosis1985 Words   |  8 PagesDoes one view one’s external self, or do they see a reflection of past experience? Not many have the value of altruism, but some do. Sometimes altruism can turn extremist though, to the point where it can be a negative thing. In Franz Kafka’s Metamorphosis, the main character Gregor Samsa is a workaholic that randomly one day awakens as a bug. Initially, Gregor sees himself with a condition, and then slowly tries to adapt to his bug transformation. Gregor did not put himself first when he was inRead MoreAnalysis Of Kafka s The Metamorphosis And The Women s Swimming Pool 1109 Words   |  5 Pagesyou a man? Are you a woman? What is your gender? Concept of gender and sex are very important matter for us in living in the society. In the stories, â€Å"The Metamorphosis† and  "The Women’s Swimming Pool†, it is mentioned that what the role of men and women, and what it means living as a men and women in society. In Kafka’s work â€Å"The Metamorphosis†, after Gregor Samsa was transformed into bug, he lost his own figure, his family, his job, and even himself. Before that happened, he really tried hard to

Ancient Egypt and Beauty Accessories - 1110 Words

English Project on Ancient Egypt Layana: Makeup; Ancient egyptians wore makeup. They regarded beauty as a sign of holiness. Both men and women in Egypt wore makeup, and even the statues of God wore makeup. Cleanliness and appearance of people, were highly regarded. Architects would even find tiny clay pallets in some tombs, and yes beauty was really important to the Ancient Egyptians, but makeup was a different story. Some of their makeup would be a sign of helping them with the elements, for example: repelling insects, or when the suns rays hit their eyes, the makeup would help them not get affected by the sun. Also, makeup may be served as a routine to honor their god/goddesses. The Ancient Egyptians also created black eye makeup, and they used it with galena and kohl. What galena is, is that it is a bluish gray color, with natural minerals, and kohl is a mix between galena and soot. They also created green eye makeup using malachite. Malachite is a bright green mineral, which is made by copper hydroxyl carbonate. The Ancient Egy ptians had many reasons to wear makeup. They would wear eye makeup to define the eye, and to give the eye a more cat like look. It was also a good way to prevent diseases, or any bad minerals to get into your eyes. Ancient Egyptians also wore lip gloss, or nail polish but wore them only on special occasions. As most people know, Ancient Egypt had social classes, and they mostly wear their clothes, or have different jobs, and do thingsShow MoreRelatedSimilarities Between The Ancient River Valley And Mesopotamia1118 Words   |  5 Pages The Ancient River Valley’s included four main Civilizations; Mesopotamia, Egypt, Indus Valley, and the Yellow River. One of the main land was Mesopotamia that is also called â€Å"the land between the rivers† as it divided the rivers Tigris and Euphrates. The other lands did not have as big of rivers as Mesopotamia but still had another mainland named Yellow River in China. These lands, because they grew around water, served a high p urpose to attract people to fish, gather wood, and to hunt for nearbyRead MoreHistory of Egyptian Jewelry1728 Words   |  7 PagesJewels of The Nile: History of Ancient Egyptian Jewelry Over thousands of years, jewelry has been worn by many people. Whether to show beauty, wealth or belief there is no era that can compare to the jewels of Ancient Egypt. At the beginning of the kingdom, precious stones and metals were discovered and worn like never seen before. Unfortunately, the remaining Egyptian jewelry that is displayed in Museums today is only a small fraction of what actually existed due to grave robbers. QuestionsRead MoreWomen in Ancient Rome1214 Words   |  5 Pageslinen, though wealthy women could wear cool silk from China, or cotton from India. Women had separate baths, or else went in the morning. A wealthy woman suffered for her beauty (though not as much as her slaves did, who might have to spend hours intricately curling and plaiting her hair). According to Martial, she kept her beauty in a hundred boxes. To prevent baldness, her slaves would rub into her scalp a mixture of rats’ heads, rats’ dung and pepper. She would pluck her eyebrows, prepare her skinRead MoreBeauty Appearance Of Beauty And Beauty911 Words   |  4 Pagesdefinition of beauty is the delighted thing that associated with things as harmony of form, or color, truthful or originality (Jost). For most people beauty is mostly known for what the human eye see, which is physical appearance. Beauty can not only be appearance, but what is inside. My personal definition of beauty is something that can be seen from inside or outside, but that is a unique thing to have. Beauty is a various of the qualities that gives a sense of pleasure. The history of beauty had changedRead More Essay on Women in Iliad, Odyssey, and the Bible1544 Words   |  7 Pagesin ancient civilizations, from the famous philosophers and mathematicians of Greece to the patriarchs and subsequent kings of the nation of Israel. It would seem, however, that history has forgotten the women of these times. What of the famous female thinkers of Ancient Greece, the distinguished stateswomen of Rome? What power did they hold? What was their position in societies of the distant past? A glimpse into the roles and influence of women in antiquity can be discovered in such ancient masterpiecesRead MoreHistory And Traditions Of Egyptian Fashion3371 Words   |  14 PagesAncient Egypt is one of the civilizations that have been studied for decades, and is one of the most well known in regards of early advancements. During 3000 - 300 BC Ancient Egypt was at its peek in fashion and developed ma ny clothing and accessories that aided them for survival that is still seen in todays culture. When referring to Egypt, it is said that the word Egypt evokes the name of three women as if by magic: Hatshepsut, Nefertiti and Cleopatra. Although these women are from differentRead MoreWar, And Fashion Magazines1286 Words   |  6 Pagesdesired look. b. Eyeshadow was extended beyond the eye to make them appear larger. c. Household cosmetic names were of Max Factor and Elizabeth Arden. Max Factor became a top name in America’s beauty industry creating salons worldwide where women could now have their make-up applied on by experts. d. Women’s beauty icons were Greta Garbo, Myrna Loy, May West, Jean Harlow, Constance Bennet, Carole Lombard, and Ginger Rogers. Men picked up looks from top stars like Ronald Colman, Cary Grant, and Gary CooperRead MoreAnalysis of External and Internal Factor1720 Words   |  7 Pages2011 Dr. Richard Rowlett External and Internal Environmental Factors Analysis Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt, Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic, beauty supply, and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with average 5.4% growth rate annually through 2010 (freedoniagroup.com). HairdressingRead MoreAnthropology of Tattoos3062 Words   |  13 Pagesthe scars into their meaningful design. She felt accomplished that she withstood the agonizing pain while other members of her clan could not. Her newly inherited body art signified the birth of her first son, and left her with a renewed sense of beauty. This is the way of life common to people indigenous to the motherland of Africa. Scarification, however, is not the only form of body art that is used. Body painting, tattooing, and branding are all similar forms of body art, which can be found inRead MorePhoenicians: The Backbone to History2801 Words   |  11 Pagesfrom construct the basis for the alphabet to creating the eye popping purple that is used throughout the world today, t hey were experienced and well trained sailors of the sea, and most of all were dominant leaders of trade. Not only did a small ancient civilization set up along the coast of the Mediterranean reveal to the world things mankind was oblivious to but created many things that impact the world today. Phoenicia was a success because they made a landmark on many countries and even helped

Event Sponsorship & Promotions

Question: Describe about the AirAsias marketing strategy. Answer: Introduction Sponsorship is the tried and the tested way to develop a companys profile within a very short time. Even though sponsorship is comparatively an old concept but it has gained attention in the recent past. In the past few decades the business environment for almost every industry has turned to be highly competitive and hence it becomes extremely important for the business to develop a strong platform through which the company can expect high generation of traffic and increased brand loyalty. It is important to mention that there are numerous small scale companies who focus on developing their market through sponsorship (Teece, 2010). Sponsorship acts as a very good way of promotion which has been applied by bigger multinationals in order to make them aware of the company and its products. In the recent past the importance of sponsorship has increased rapidly attracting many companies to use this concept and create brand awareness among the consumers. The present study will be taking an opportunity to delve deep into the concept of sponsorship and discuss the different aspects of sponsorship and its impact on the business. Since sponsorship has become a way of marketing for a company it becomes an extremely important aspect for research. The present report will be completed by taking the case study of AirAsia (Maestas, 2009). AirAsia has become one of the most renowned low cost airline services that is based out of Malaysia. The company has become a key player in the international low cost airline industry within a very short time. The company based in Kuala Lumpur the capital of Malaysia has gained a lot of confidence from its consumers as it has made flying really with its effective affordable flight packages. In the recent past the company has emerged as a very important entity in the Airline industry map (Du Sen, 2010). Even though the company has been able to drive traffic but somehow its market share is not huge and the company has a huge room for improvement. Mere generation of revenue couldnt be an attribute to compare the company with other low cost airlines like EasyJet or Southwest Airlines who have fair amount of market share. AirAsia has been chosen as the case study since it is an emerging brand and has been able to compete in the market after its inception within a very short time with the help of its effective marketing strategy but since it has not yet been able to utilise all the available resources and has failed to explore some cream parts of the world it could be suggested that the concept of sponsorship will help the company to reach these places and hence this justifies the choice of AirAsia as the case study company (Turco, 2009). Company Profile The company AirAsia was established in the year 1993 and started its operation in the year 1996. Initially it was a government owned conglomerate. The company was initially highly indebted and it was revived by the former Time Warner Executive Tony Fernandes company Tune Air Sdn Bhd. The company had around a debt of USD 11milion then and Tony Fernandes company was able to focus on developing the company and generate revenue. The company mainly focuses on providing low cost airline services that have resolved a lot of problems for people who are willing to fly but its steep price most of the times pull back consumers (Thomas et al., 2009). The company started its profit making in the 2002 when it started new routes from its hub Kuala Lumpur. The company slowly and steadily emerged as winners in the Malaysian Airline market and has been successful in completing its five years plan as revealed by its CEO Tony Fernandes. Since the company has expanded and its subsidiaries like Thai AirAs ia, Indonesia AirAsia and Philippines AirAsia have all succeeded in developing a specific market for them (Westberg Pope, 2014). The company has developed substantial assets which has made them a strong contender in the airline market. It focuses on providing clean services within an affordable range of price which attracts consumers. Since it is a low cost airline the company doesnt emphasise on providing exceptional in-flight services but focuses on providing the basic services in a better way which satisfies the consumers effectively. The company has earned overall (Nufer Buhler, 2010) revenue of around 4.2 million USD which is exceptional for a new low cost airline company. The company has its flight services running all across the Asian continent which is another key aspect for the company. The AirAsia fleets run across countries like Malaysia, China, India, Australia, Japan, Indonesia, Singapore, Cambodia et cetera (Mangold Faulds, 2009). So far it has been able to target some parts of the New Zealand as well but the company has not been able to settle itself in the European market which still remains an area to be explored. It is extremely important that the company focuses on the European Audiences and accordingly focus on developing its market strategy which would help the company to develop a strong platform in the European market. The company has tried to bring in interesting initiatives in the flight through their services which have been so far appreciable. For instance the snack attack the in-flight food purchase offer has been effective since the quality of food served is good and this has been effective in satisfying the consumers. Its recent business performance has been good and companies with total revenue of around 50.6million USD revenue. Even though the company is behind EasyJet, Ryanair and Southwest Airlines but then these companies work all around the world. The Frequent Fly initiative is an effecti ve program that will drive traffic towards the company effectively. Its luggage charges are also low as compared to other airlines when checked (Hing et al., 2013). It is important to mention that luggage charge increase when it is confirmed during the check in. The competition of AirAsia mainly comes from the EasyJet airways and Ryanair. These companies have been seen to consistently affect the business of AirAsia in the Asian market. JetStar and Qantas Airlines have also found positive signal from the consumers as growing problems with AirAsias no refund policy which has created number of disputes for the company. Hence it could be said that the company will have to have a strong strategy to maneuver these hurdles and focus on exploring new markets which would help the company to grow and develop effectively. Since the company has faced steep challenge from different companies it is important that effective strategy is implemented to combat these challenges and is able to provide the best possible services to the consumers which will help to generate traffic and also help the company to gain competitive advantage in the market (Lee Pedersen, 2011). Application of Sponsorship Marketing is a huge procedure and hence it has to be very assiduously handled. Since it is also an arduous task most of the marketing strategies focus on just creating an awareness of the company and then it doesnt carry on with the awareness procedures. The marketing strategy of AirAsia has not been all effective as it has not been able to utilise the European market. The European market is an effective market and is wide open for the low cost airlines to operate and hence AirAsia could avail these markets effectively through effective marketing. But at times as seen that marketing doesnt create that expected awareness which ultimately takes a company nowhere and this is where sponsorship comes into the picture. It is important to mention that with sponsorship number of marketing problems would be resolved and most importantly a company could create that much required awareness in a market through sponsorship easily (Filis Spais, 2012). recently for AirAsia there has been problems in Australian market where Australian Competition and Consumer Commission has filed a legal lawsuit against AirAsia stating that the company is misleading the consumers to increase traffic which means there have been faulty marketing which has triggered this turbulence and hence there is a possibility that this might affect the consumer relationship of the company. Hence it could be said that the major problem that AirAsia has faced in the recent with its marketing is lack of awareness creation. Its marketing strategy has failed to create that required awareness which would help the company to develop a strong customer base anywhere in the world. It had to stop its flights in places like Paris, Mumbai, and Chennai as well as in London due to lack of awareness. Hence in this case Sponsorship program is the best way that the company can come back to these places and create effective brand awareness among the consumers (O'guinn et al., 2014). Nowadays Sponsorship is the best possible way to gain exposure in the market and hence it is important that AirAsia uses this tool to gain attention of the consumers. Sponsorship is a way to become a financial support to a particular entity. Through sponsorship one can gain huge exposure in a particular market. It is important to mention that for AirAsia Sponsorship is an extremely important tool that could give them the much needed exposure in the airline market. There are numerous kinds of sponsorship programs but Sports Sponsorships and Charity and event sponsorship are the most common ways of gaining attention of the consumers. It is important to mention that there are number of different sports events taking place all around the world and without misleading consumers sports sponsorships could give exposure to AirAsia in the global market. It not only helps to create a platform to work all across the world but also creates loyal customer base and brand awareness (McAllister, 2010 ). Companies like Barclays Bank and Pepsi have been highly successful in developing a huge customer base and brand loyalty through Sponsorships. Recently companies like Gionee Smartphones and Waitrose have become a renowned name all through Sponsorships. Sponsorship itself works as a marketing strategy as since it is sponsoring a particular event the logo of the company can be seen all around and with simple mass media advertisement a wide dissemination of knowledge could be provided through them. This acts really effectively and the company will not get into any kind of legal problems and will not be blamed for misleading consumers. Sponsorships also reduce financial complications that are involved in marketing and also allow the company to plan strong promotional programs which would help the company (Jensen Hsu, 2011). AirAsia could implement both sport sponsorship and Charity sponsorship which would help the company to spread knowledge about its services effectively. There are major sporting events that take place around the world like the Olympics, Cricket and Football world cups et cetera. These major sporting events are widely followed and hence if AirAsia is able to act as a sponsor to them the company will be able to get huge exposure and many people will come to know about it and hence this will also increase its possibilities to increase its market (Yeoh koronios, 2010). On the other hand Charity Sponsorship will show another side of the company that is corporate social responsibility and hence this will also help the company to come closer to its customers and develop a good bond with them. It can sponsor different charity event worldwide which could help the company to get known in the different places and since low cost carrier concept is an extremely important idea that has spread its wings in the aviation industry this will help the company effectively. Hence it could be said that these two recommended strategies will be highly effective for the company to begin with (Darnall et al., 2010). Conclusion To conclude it is important to mention that AirAsias marketing strategy has not been that effective and it has faced problems with different aspects and hence Sponsorship stands to be an important way through which the company can revive its market in some parts of the world. It is important to mention that Sports and Charity sponsorship will help it to get recognized which is highly important in this present scenario and hence it could be said that the company should frame a strategic sponsorship plan which will help to develop its market. References Darnall, N., Potoski, M., Prakash, A. (2010). Sponsorship matters: Assessing business participation in government-and industry-sponsored voluntary environmental programs.Journal of Public Administration Research and Theory,20(2), 283-307. Du, S., Bhattacharya, C. B., Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication.International Journal of Management Reviews,12(1), 8-19. Filis, G. N., Spais, G. S. (2012). The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event.Journal of Promotion Management,18(1), 3-41. Hing, N., Vitartas, P., Lamont, M. (2013). Gambling sponsorship of sport: An exploratory study of links with gambling attitudes and intentions.International Gambling Studies,13(3), 281-301. Jensen, J. A., Hsu, A. (2011). Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance.International Journal of Sports Marketing and Sponsorship,12(4), 72-84. Lee, S., Pedersen, P. M. (2011). Measuring sponsorship effects in intercollegiate sport: An examination of Division I basketball.Journal of Sponsorship,4(4). Maestas, A. J. (2009). Guide to sponsorship return on investment.Journal of Sponsorship,3(1). Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix.Business horizons,52(4), 357-365. McAllister, M. P. (2010). Hypercommercialism, televisuality, and the changing nature of college sports sponsorship.American Behavioral Scientist. Nufer, G., Bhler, A. (2010). Establishing and maintaining win-win relationships in the sports sponsorship business.Journal of Sponsorship,3(2), 157-168. O'guinn, T., Allen, C., Semenik, R. J., Scheinbaum, A. C. (2014).Advertising and integrated brand promotion. Nelson Education. Teece, D. J. (2010). Business models, business strategy and innovation.Long range planning,43(2), 172-194. Thomas, S. R., Pervan, S. J., Nuttall, P. J. (2009). Marketing orientation and arts organisations: the case for business sponsorship.Marketing Intelligence Planning,27(6), 736-752. Turco, D. M. (2015). The influence of sponsorship on product recall and image among sport spectators. InProceedings of the 1995 World Marketing Congress(pp. 8-12). Springer International Publishing. Westberg, K., Pope, N. (2014). Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion.Journal of Marketing Communications,20(6), 419-437. Yeoh, W., Koronios, A. (2010). Critical success factors for business intelligence systems.Journal of computer information systems,50(3), 23-32.

The Qing Dynasty

toni morrisons the bluest eye essays

toni morrison's the bluest eye essays In the novel, The Bluest Eye, by Toni Morrison, the evils inflicted upon blacks by a white society indoctrinated by the inherent beauty of whiteness and ugliness of blackness are thoroughly depicted. Morrisons novel illustrates the disastrous affects racism had on African-Americans during the late nineteen hundreds. The Bluest Eye is a bitter novel that vividly reflects the way in which blacks were treated unfairly, and more important, how most blacks were unable to resist oppression from whites during the late nineteenth century. Blacks believed the sole reason for their unhappiness was due to their dark skin. Sadly, the poverty and discrimination that blacks faced causes them to idealize the white race instead of fight for freedom and equality. Throughout the course of this novel Morrison suggests that if blacks do not take a stand against oppressive whites they will become obsessed with the beauty and happiness of white families and upper-class blacks. According to critic Raymond Hedin, Morrison divides the novel into small excerpts of the Dick and Jane primer to contrast the happiness of upper class white family life, to the despair of poverty-stricken blacks. For instance, the chapter that introduces the Breedlove family to the reader is prefaced by the primers reference to Janes very happy family life: HEREISTHEFAMILYMOTHERFATHERDICKANDJANETHEYLIVEINTHEGREENANDWHITEHOUSETHEYAREVERYH (Morrison 38) The family described in the subsequent pages of the novel is the complete opposite of the ideal (white) American family described in the primer. The family portrayed in this chapter is the Breedlove family, a family that is overwhelmed with scorn and hatred. In this chapter the reader is informed that the Breedlove family is utterly dysfunctional because Cholly is a drunkard, Pauline is a perversely self-serving Christian, Sammy is a runaway, and ...

Andrews Research Paper Example | Topics and Well Written Essays - 500 words

Andrews - Research Paper Example It measures a firm's efficiency at generating profits from every dollar of net assets. The RoE of the company is 0.8 and 0.6 for 2006 and 2005 respectively. The numbers shows that the company is not so much good in generation revenues and is not increasing the share holders wealth. High ROE yields no immediate benefit. Since stock prices are most strongly determined by earnings per share (EPS). The benefit comes from the earnings reinvested in the company at a high ROE rate, which in turn gives the company a high growth rate. Inventory turnover ratio shows that how the company is managing its stock the numbers for the company is 31 nad 19 for 2006 and 2005 respectively. By analyzing the company's inv. Turnover ratio we have analyzed that the company is not managing its inventory in 2006 that of 2005.The asset turn over ratio gives an idea about how well the company is using its assets in generating revenues.

Organizational planning Term Paper Example | Topics and Well Written Essays - 1000 words

Organizational planning - Term Paper Example FedEx Corporation structure is in horizontal form (FedEx para 2). Horizontal organizational structure limits staff production, growth and development. Promotion is also limited. The company should adopt matrix organizational structure. Matrix organizational structure promotes staff growth, development. As a result of growth and development they become productive. Matrix structure facilitates employees to rise from one level to the other easily as contrasted to horizontal structure. Recommend organizational structure Structural adaptations. Each employee should be answerable to two managers, the line manager and the project manager. This will improve the company’s efficiency and effectiveness in that high production per individual staff will be realized. This is because each staff will be monitored by two managers who have different expectations. The project manager will expect various employees to deliver and achieve the targets. On the other hand the line manager expects the the employees under his/her leadership to perform effectively and meet various deadlines. The project managers and line managers should also report to departmetal managers and the vice president. The departmental managers and vice presidents should report to the president. The matrix organizational structure has got the following advantages which fit FedEx corporation. Resource coordination The recommeded matrix structure will enable the line and project managers to focus on their expertice and specialization. The line managers will focus on managing, hiring and training employees while the project managers will focus on achieving various goals in particular products. the line manager produces competent human resource through advising the human resource directorate on the skills and competencies required in a particular position. After the successful selection and hiring process the line manager orients and equips the staff with additional skills required in execution of their dutie s and responsibilities. The line manager ensures that the staff under his/her command have the necessary capacity to handle various task as expected by the company (Bryson, 2011). This can be achived through various training and development programs. On the otherhand, the project manager assigns a project to staffs. Such projects have got deadlines and threshholds targets. Projects managers ensures that the targets are achieved. This will facilitate the staff to be productive (Baligh, 2006). Specialization. Employees are placed at their functional areas by the line managers since the project superviours expects them to accomplish specific tasks under their areas of specialization. Specialization enables the employees to exercise creativity. Creativity is an avenue for creation and improvement of products and services (Galbraith, 2008). Through creation and improvement of products and services the company gains competive edge over the competitors. The improved goods ancompetitve edge d services will facilitate the company to acquire over the exsting competitoers while creation of new products and sercices will counter he new markert entrants competitors. Breadth of skill Most coporate projects are broad. Employess from different departments are expected to cordinate in completion of such tasks. Therefore, employees are in constant contact with others who have distinct skills. In efforts to complete project, a particulat

Technology and Social Interaction Essay Example for Free

Technology and Social Interaction Essay Throughout the years technology has gotten more and more advanced. The better the technology the easier it is for people to stay connected with each other. There are so many ways to contact a person now. You can call/text, email, or even video chat. Social Interaction is getting much better in today’s world of technology. In the past 15 years, the Internet has transitioned from a medium that’s interacted with strictly though desktop computers in homes, offices and computer labs to one that a growing number of people take with them everywhere they go. Whether via laptops, ever-evolving mobile phone devices or through Internet-connected workstations in the office and at home, many are online all the time. (Margolis) The cell phone has really improved over the past few decades. It used to look like a giant brick, but now they seem to be getting smaller and smaller. Cell Phones can basically do anything such as call people, text message them, or even go on the Internet. It is very easy to get into contact with people these days because almost everyone has a cell phone. The Pew Research Center found that half of American teenagers — defined in the study as ages 12 through 17 — send 50 or more text messages a day and that one third send more than 100 a day (STOUT) They even have games on cell phones that people play against other people around the world. Computers have also improved drastically over the decades. Almost everyone has a computer or access to one, which means they most likely have an email account. Emails and instant messages are one of the best ways to stay connected with others. Peer networking sites and instant messaging brings people geographically removed from one another into each other’s lives more casually, making it a daily interactive stream (Margolis). Facebook is one of the most popular social networks on the Internet and keeps everyone in touch with everyone they know who are on that site. Social networking also allows people to share their daily lives and thoughts with one another through outbound messages and walls that signal all of their connections. Although some use social networking sites for limited communication, others spend large periods of their day communicating with contacts through computer and mobile social networking interfaces (Feigenbaum). Technology these days had really helped us have a social life without even being with them in person. Technology has led people to write more and talk less. The ubiquitous and cheap nature of email has made it the backbone of business communication. Emails have the advantage of being able to transmit information instantly to numerous recipients. With the increasing use of email-enabled phones and devices, people no longer have to be at their desks to communicate (Feigenbaum). People no longer have to wait for a letter to come in the mail, email is instantaneously. A great way to connect with people through technology theses days is video chatting, where you can talk to someone face to face over the computer or even cell phone. It is basically a phone call, but you get to actually see the person you are talking to. Video chatting is getting much more popular these days Facebook even added it to their site so everyone can do it. Also there is a website called chatroulette which is a site just for video chatting random people from across the world. With the proliferation of built-in cameras and microphones on computers and mobile devices, broadband connections and program refinements, an average of 300 million minutes of Skype video calls made daily globally, an increase of about 900 percent from 2007, according to data provided by the company. Many more calls are made using other popular software programs, like FaceTime and Google chat. (SCELFO) I believe living in this day and age is very easy to have a social life than it was years back when technology was less advanced. There are so many opportunities now to get into contact with someone. Basically everyone has a cell phone, computer, email account, and a way to video chat. It is so crazy how technology has improved and there will be much more in the future ahead.

An Analysis of Representing Representation Essay -- Fried, Michael

The Studio of the Painter portrays the social and cultural position of the artist. The center group consists of a nude female model, a young peasant boy, and Courbet himself working on a landscape. To the left is a group of people who represent a cross spectrum of society and the various social classes; while to the right are some of the artist’s friends—including the well-known essayist Baudelaire. This painting, along with several others, was hung in Courbet’s Pavilion of Realism; the exhibit was created after Courbet refused to paint to the rules of the French Academy in order to be shown at the Exposition Universelles des Beaux-Arts. Rather than portraying a woman as the traditional allegory, Courbet uses her as the inspiration behind the landscape painting thus creating a connection between the standard female nude and nature. The painting has connections to the theory of absorption by Courbet portraying all of the figures being absorbed in their own thoug hts so that the viewer is being ignored and is rendered unnecessary. Like a play at a theatre, the scene portrayed can be seen as a theatre production being performed for the viewer and essentially makes the viewer believe that they are uninvolved. Overall, the painting is a statement of Courbet’s desire to go beyond traditional painting and viewer roles and create a new way of separating art from the collective eye. Michael Fried’s article Representing Representation focuses on the central group of Courbet’s Studio of the Painter as a â€Å"desire to reduce to an absolute minimum all sense of distance between [the] painting and beholder.† As his introduction, he states that he will compare the painter in the Studio to one of Courbet’s well-known self portraits—The Man with t... ...s from what he is actually trying to say and could frustrate a reader who just wants to learn about Courbet’s Studio. If Fried had covered only one of the topics that he writes about the essay could have been much stronger and more focused than what he has produced rather than a conglomeration of several ideas that the reader has to process in order to get the main idea of what the author originally set out to do. Fried’s analysis is well-written and well-supported and in the beginning he clearly sets out what he is going to cover, but overall it is a lot of information being covered in a portentous style that disconnects the reader from the writing—much like Courbet set to disconnect the viewer from the painting. Works Cited Fried, Michael. "Representing Representation: On the Central Group in Courbet's "Studio"." Art in America, September 1981, 127-133, 168-173.

Shadow Kiss Chapter 13

Thirteen WHEN WE GOT BACK to our rooms, I made up an excuse to Lissa about how I needed to go take care of some guardian stuff. She was eager to patch up the earlier conflict with Christian – probably in the form of clothing removal – and didn't ask any questions. There was a phone in my room, and after calling an operator, I was able to find out which room was Dimitri's. He was surprised to see me at his door – and a little wary. The last time this had happened, I'd been under the influence of Victor's lust charm and had behaved †¦ aggressively. â€Å"I have to talk to you,† I said. He let me come in, and I immediately handed over the note. â€Å"V. D – â€Å" â€Å"Yeah, I know,† said Dimitri. He handed the note back. â€Å"Victor Dashkov.† â€Å"What are we going to do? I mean, we talked about this, but now he really is saying he's going to sell us out.† Dimitri didn't answer, and I could tell he was assessing every angle of this, just like he would a fight. Finally, he pulled out his cell phone, which was a lot cooler than having to rely on the room's phone. â€Å"Give me a moment.† I started to sit on his bed, decided that was dangerous, and instead sat on the couch. I didn't know who he was calling, but the conversation took place in Russian. â€Å"What's going on?† I asked when he finished. â€Å"I'll let you know soon. For now, we have to wait.† â€Å"Great. My favorite thing to do.† He dragged an armchair up and sat opposite me. It seemed too small for someone as tall as him, but, as always, he managed to make it work and appear graceful in the process. Beside me was one of the Western novels he always carried around. I picked it up, again thinking about how alone he was. Even now, at the Court, he'd chosen to stay in his room. â€Å"Why do you read these?† â€Å"Some people read books for fun,† he observed. â€Å"Hey, watch the dig. And I do read books. I read them to solve mysteries that threaten my best friend's life and sanity. I don't think reading this cowboy stuff is really saving the world like I do.† He took it from me and flipped it over, face thoughtful and not as intense as usual. â€Å"Like any book, it's an escape. And there's something †¦ mmm. I don't know. Something appealing about the Old West. No rules. Everyone just lives by their own code. You don't have to be tied down by others' ideas of right and wrong in order to bring justice.† â€Å"Wait,† I laughed. â€Å"I thought I was the one who wanted to break rules.† â€Å"I didn't say I wanted to. Just that I can see the appeal.† â€Å"You can't fool me, comrade. You want to put on a cowboy hat and keep lawless bank robbers in line.† â€Å"No time. I have enough trouble keeping you in line.† I grinned, and suddenly, it was a lot like when we cleaned the church – before the fight, at least. Easy. Comfortable. In fact, it was a lot like the old days when we'd first begun training together, way back before everything had gotten so complicated. Well, okay†¦things had always been complicated, but for a while, they'd been less complicated. It made me sad. I wished we could relive those early days. There'd been no Victor Dashkov, no blood on my hands. â€Å"I'm sorry,† Dimitri said all of a sudden. â€Å"For what? Reading cheesy novels?† â€Å"For not being able to get you here. I feel like I let you down.† I glimpsed a shadow of worry on his face, like he was concerned he might have caused some irreparable damage. The apology totally caught me off guard. For a moment, I wondered if he was jealous of Adrian's influence in the same way Christian had been. Then I realized it was completely different. I'd been giving Dimitri a hard time because I'd been convinced he could do anything. Somewhere – deep inside – he felt the same, at least where I was concerned. He didn't want to deny me anything. My earlier bad mood had long since vanished, and I suddenly just felt drained. And stupid. â€Å"You didn't,† I told him. â€Å"I acted like a total brat. You've never let me down before. You didn't let me down with this.† The grateful look he gave me made me feel as if I had wings. If another moment had passed, I suspected he would have said something so sweet that I would have flown away. Instead, his phone rang. Another conversation in Russian took place, and then he stood up. â€Å"All right, let's go.† â€Å"Where?† â€Å"To see Victor Dashkov.† It turned out that Dimitri had a friend who had a friend, and somehow, despite the best security in the Moroi world, we managed to get into the Court's prison facilities. â€Å"Why are we doing this?† I whispered as we walked down the hall toward Victor's cell. I'd really, really hoped for stone walls and torches, but the place looked very modern and efficient, with marble floors and stark white walls. At least there were no windows. â€Å"You think we can talk him out of it?† Dimitri shook his head. â€Å"If Victor wanted to take revenge on us, he'd just do it without any warning. He doesn't do things without a reason. The fact that he told you first means he wants something, and now we're going to find out what it is.† We reached Victor's cell. He was the only prisoner currently being held. Like the rest of the facility, his room reminded me of something you'd find at a hospital. Everything was clean, bright, and sterile – and very bare. It was a place without any sort of stimulus or distraction whatsoever, which would have driven me crazy in one hour. The cell had silvery bars that looked very hard to break, which was the most important part. Victor sat in a chair, idly examining his nails. It had been three months since our last meeting, and seeing him again made my skin crawl. Feelings I hadn't known were buried in me suddenly burst to the surface. One of the hardest things of all was seeing him look so healthy and young. He'd bought that health by torturing Lissa, and I hated him for it. If his disease had run its normal course, he might be dead by now. He had receding black hair, with only the slightest touch of silver. He was in his forties and had a regal, almost handsome cut to his face. He glanced up at our approach. Eyes the same pale jade as Lissa's met mine. The Dragomir and Dashkov families had a lot of intertwined history, and it was creepy seeing that eye color in someone else. A smile lit his face. â€Å"Oh my. This is a treat. Lovely Rosemarie, practically an adult now.† His eyes flicked toward Dimitri. â€Å"Of course, some have been treating you that way for quite a while.† I pressed my face to the bars. â€Å"Stop screwing with us, you son of a bitch. What do you want?† Dimitri put a gentle hand on my shoulder and pulled me back. â€Å"Easy, Rose.† I took a deep breath and then slowly stepped backward. Victor straightened up in his chair and laughed. â€Å"After all this time, your cub still hasn't learned any control. But then, maybe you never really wanted her to.† â€Å"We aren't here to banter,† said Dimitri calmly. â€Å"You wanted to lure Rose over, and now we need to know why.† â€Å"Does there have to be some sinister reason? I just wanted to know how she was doing, and something tells me we aren't going to have a chance for any friendly chats tomorrow.† That annoying smirk stayed on his face, and I decided then that he was lucky to be behind bars and out of my reach. â€Å"We're not going to have a friendly chat now,† I growled. â€Å"You think I'm joking, but I'm not. I really do want to know how you're doing. You've always been a fascinating subject to me, Rosemarie. The only shadow-kissed person we know of. I told you before, that isn't the kind of thing you walk away from unscathed. There's no way you can quietly sink into the regimented routine of academic life. People like you aren't meant to blend in.† â€Å"I'm not some kind of science experiment.† He acted like I hadn't said anything. â€Å"What's it been like? What have you noticed?† â€Å"There's no time for this. If you don't get to the point,† warned Dimitri, â€Å"we're going to leave.† I didn't understand how Dimitri could sound so calm. I leaned forward and gave Victor my coldest smile. â€Å"There's no way they'll let you off tomorrow. I hope you enjoy prison. I bet it'll be great once you get sick again – and you will, you know.† Victor regarded me levelly, still with that amused look that made me want to choke him. â€Å"All things die, Rose. Well, except for you, I suppose. Or maybe you are dead. I don't know. Those who visit the world of the dead can probably never fully shake their connection to it.† There was a snarky retort on my lips, but something held me back. Those who visit the world of the dead. What if my Mason sightings weren't because I was crazy or because he was seeking revenge? What if there was something about me – something that had happened when I'd died and come back – that was now connecting me to Mason? It was Victor who had first explained what it meant to be shadow-kissed. I wondered now if he had any of the answers I'd been looking for. My face must have given away something, because Victor gave me a speculative look. â€Å"Yes? There's something you'd like to say?† I hated to ask him for anything. It made my stomach turn. Swallowing my pride, I asked, â€Å"What is the world of the dead? Is it heaven or hell?† â€Å"Neither,† he said. â€Å"What lives there?† I exclaimed. â€Å"Ghosts? Will I go back? Do things come out of it?† Victor was taking great pleasure in me having to come to him for information, just as I'd feared he would. I saw that smirk intensify. â€Å"Well, clearly some things come out of it, because here you stand before us.† â€Å"He's baiting you,† said Dimitri. â€Å"Let it go.† Victor gave Dimitri a brief glare. â€Å"I'm helping her.† He turned back to me. â€Å"Honestly? I don't know that much about it. You're the one who has been there, Rose. Not me. Not yet. Someday, you'll probably be the one educating me. I'm sure the more you deal death out, the closer you'll become to it.† â€Å"Enough,† said Dimitri, voice harsh. â€Å"We're going.† â€Å"Wait, wait,† said Victor, voice congenial. â€Å"You haven't told me about Vasilisa yet.† I moved forward again. â€Å"Stay away from her. She doesn't have anything to do with this.† Victor gave me a dry look. â€Å"Seeing as I'm locked away here, I have no choice but to stay away from her, my dear. And you're wrong – Vasilisa has everything to do with everything.† â€Å"That's it,† I said, suddenly getting it. â€Å"That's why you sent the note. You wanted me here because you wanted to know about her, and you knew there was no way she'd come talk to you herself. You had nothing to blackmail her with.† â€Å"Blackmail's an ugly word.† â€Å"There's no way you're going to see her – at least outside of the courtroom. She's never going to heal you. I told you: You're going to get sick again, and you're going to die. You're going to be the one sending me postcards from the other side.† â€Å"You think that's what this is about? You think my needs are that petty?† The mockery was gone, replaced by a feverish and almost fanatical look in his green eyes. The tight set of his mouth stretched the skin of his face a little, and I noticed he'd lost weight since our last encounter. Maybe prison had been harder on him than I'd thought. â€Å"You've forgotten everything, why I did what I did. You've been so caught up in your own shortsightedness that you missed the big picture I was looking at.† I racked my brain, thinking back to that time last fall. He was right. My focus had been on the wrongs he'd committed against Lissa and me personally. I'd forgotten other conversations, his insane explanations of his grand scheme. â€Å"You wanted to stage a revolution – still want to. That's crazy. It's not going to happen,† I said. â€Å"It's already happening. Do you think I don't know what's going on out in the world? I still have contacts. People can be bought off – how do you think I was able to send you that message? I know about the unrest – I know about Natasha Ozera's movement to get Moroi to fight with guardians. You stand by her and vilify me, Rosemarie, but I pushed for the very same thing last fall. Yet, somehow, you don't seem to regard her in the same way.† â€Å"Tasha Ozera is working on her cause a bit differently than you did,† noted Dimitri. â€Å"And that's why she's getting nowhere,† Victor retorted. â€Å"Tatiana and her council are being held back by centuries of archaic traditions. So long as that sort of power rules us, nothing will change. We will never learn to fight. Non-royal Moroi will never have a voice. Dhampirs like you will continually be sent out to battle.† â€Å"It's what we dedicate our lives to,† said Dimitri. I could sense the tension building in him. He might show better self-control than me, but I knew he was getting just as frustrated here. â€Å"And it's what you lose your lives for. You're all but enslaved and don't even realize it. And for what? Why do you protect us?† â€Å"Because †¦ we need you,† I faltered. â€Å"For our race to survive.† â€Å"You don't need to throw yourselves into battle for that. Making children isn't really that difficult.† I ignored his quip. â€Å"And because the Moroi†¦ the Moroi and their magic are important. They can do amazing things.† Victor threw his hands up in exasperation. â€Å"We used to do amazing things. Humans used to revere us as gods, but over time, we grew lazy. The advent of technology made our magic more and more obsolete. Now, all we do is parlor tricks.† â€Å"If you have so many ideas,† said Dimitri, with a dangerous glint in his dark eyes, â€Å"then do something useful in prison and write a manifesto.† â€Å"And what's this have to do with Lissa anyway?† I asked. â€Å"Because Vasilisa is a vehicle for change.† I stared incredulously. â€Å"You think she's going to lead your revolution?† â€Å"Well, I'd prefer that I lead it – someday. But, regardless, I think that she's going to be part of it. I've heard about her too. She's a rising star – still young, certainly, but people are taking notice. All royals aren't created equal, you know. The Dragomir symbol is a dragon, the king of the beasts. Likewise, the Dragomir blood has always been powerful – that's why the Strigoi have targeted them so consistently. A Dragomir returning to power is no small thing – particularly one such as her. My impression from the reports is that she must have mastered her magic. If that's so – with her gifts – there's no telling what she could do. People are drawn to her with almost no effort on her part. And when she actually tries to influence them†¦well, they'll do anything she wants.† His eyes were wide as he spoke, wonder and happiness on his face as he imagined Lissa living out his dreams. â€Å"Unbelievable,† I said. â€Å"First you wanted to hide her away to keep you alive. Now you actually want her out in the world to use her compulsion for your own psycho plans.† â€Å"I told you, she's a force for change. And like you being shadow-kissed, she's the only one of her kind that we know about. That makes her dangerous – and very valuable.† Well, that was something. Victor wasn't all-knowing after all. He didn't know about Adrian's spirit use. â€Å"Lissa will never do it,† I said. â€Å"She's not going to abuse her powers.† â€Å"And Victor's not going to say anything about us,† said Dimitri, tugging my arm. â€Å"He's achieved his goal. He brought you here because he wanted to know about Lissa.† â€Å"He didn't find out much,† I said. â€Å"You'd be surprised,† said Victor. He grinned at Dimitri. â€Å"And what makes you so certain I won't enlighten the world about your romantic indiscretions?† â€Å"Because it won't save you from prison. And if you ruin Rose, you'll destroy whatever weak chance you had of Lissa helping you with your warped fantasy.† Victor flinched just a little; Dimitri was right. Dimitri stepped forward, pressing close to the bars as I had earlier. I'd thought I had a scary voice, but when he spoke his next words, I realized I wasn't even close. â€Å"And it'll all be pointless anyway, because you won't stay alive long enough in prison to stage your grand plans. You aren't the only one with connections.† My breath caught a little. Dimitri brought so many things to my life: love, comfort, and instruction. I got so used to him sometimes that I forgot just how dangerous he could be. As he stood there, tall and threatening while he glared down at Victor, I felt a chill run down my spine. I remembered how when I had first come to the Academy, people had said Dimitri was a god. In this moment, he looked it. If Victor was frightened by Dimitri's threat, he didn't show it. His jade green eyes glanced between the two of us. â€Å"You two are a match made in heaven. Or somewhere.† â€Å"See you in court,† I said. Dimitri and I left. On our way out, he said a few words in Russian to the guardian on duty. From their manners, my guess was Dimitri was offering thanks. We ventured outdoors, walking across a wide, beautiful parklike space to get back to our rooms. The sleet had stopped, and it had left everything – buildings and trees alike – coated in ice. It was like the world was made of glass. Glancing at Dimitri, I saw him staring straight ahead. It was hard to tell while walking, but I could have sworn he was shaking. â€Å"Are you okay?† I asked. â€Å"Yes.† â€Å"You sure?† â€Å"As okay as I can be.† â€Å"Do you think he'll tell everyone about us?† â€Å"No.† We walked in silence for a bit. I finally asked the question I'd been dying to know. â€Å"Did you mean it†¦ that if Victor did tell†¦that you'd†¦Ã¢â‚¬  I couldn't finish. I couldn't bring myself to say the words have him killed. â€Å"I don't have much influence in the upper levels of Moroi royalty, but I have plenty among the guardians who handle the dirty work in our world.† â€Å"You didn't answer the question. If you'd really do it.† â€Å"I'd do a lot of things to protect you, Roza.† My heart pounded. He only used â€Å"Roza† when he was feeling particularly affectionate toward me. â€Å"It wouldn't exactly be protecting me. It'd be after the fact – cold-blooded. You don't do that kind of thing,† I told him. â€Å"Revenge is more my thing. I'll have to kill him.† I meant it as a joke, but he didn't think it was funny. â€Å"Don't talk like that. And anyway, it doesn't matter. Victor's not going to say anything.† He left me to go to his own room when we got inside. As I was opening the door to mine, Lissa rounded the hall corner. â€Å"There you are. What happened? You missed dinner.† I'd completely forgotten. â€Å"Sorry †¦ got carried away with some guardian stuff. It's a long story.† She'd changed for dinner. Her hair was still pulled up, and she now wore a form-fitting dress made out of silver raw silk. She looked beautiful. She looked royal. I thought about Victor's words and wondered if she really could be the power for change he swore she was. Looking like she did now, so glamorous and self-composed, I could imagine people following her anywhere. I certainly would, but then, I was biased. â€Å"Why are you looking at me like that?† she asked with a small smile. I couldn't tell her that I'd just seen the man who frightened her the most. I couldn't tell her that while she'd been out living it up, I'd been off watching her back in the shadows, like I would always do. Instead, I returned her smile. â€Å"I like the dress.†

Gulf of Maine Operational Forecast System - Free Essay Example

Sample details Pages: 1 Words: 367 Downloads: 9 Date added: 2019/10/31 Category History Essay Level High school Tags: Gulf War Essay Did you like this example? Although recent technology advances in seafloor mapping systems greatly improved the quality and the efficiency of data acquisition, the resulting products (e.g., bathymetric grids, acoustic backscatter mosaics) and the overall operational efficiency are often affected by a poor awareness of the oceanographic environment in which the survey is conducted. Given the current level of predictability of the oceanographic environment, such an outcome is quite disappointing. Increasingly reliable ocean nowcast and forecast model predictions – from local to global scales – are publicly available for key environmental variables (e.g., water temperature and salinity), but they are commonly ignored by ocean mappers. Don’t waste time! Our writers will create an original "Gulf of Maine Operational Forecast System" essay for you Create order This is mainly because of the lack of tools that support them in transposing such model predictions into the estimated effects on the survey data, as well as studies showing the potential benefits of such practices. With the intent to contribute to reduce such a gap, this work evaluates some of the possible ocean mapping applications for commonly available oceanographic predictions by focusing on one of the available regional models: the NOAA’s Gulf of Maine Operational Forecast System (GoMOFS). The GoMOFS was selected because the Gulf of Maine – a semi-enclosed coastal basin along the U.S. east coast – entails a rich variety of physical oceanography phenomena (from a complex circulation system to strong tidal currents) with relative significance varying both spatially and seasonally. Thus, a good part of the study outcomes should be extensible to other models of similar (or minor) complexity. The study explores two main use cases: the uncertainty estimation of the oceanographic variability as a meaningful input during the survey planning phase; and the use of the predicted oceanographic variability along the water column to enhance and extend (or even substitute) the data c ollected on site by sound speed profilers, during the survey data acquisition. After having described the techniques adopted for each use case as well as their implementation as an extension of publicly-available ocean mapping tools, this work provides some evidence that the adoption of these techniques has great potential to improve efficiency in survey operation and quality in the resulting ocean mapping products. Finally, several possible future improvements are discussed, and more extended tests to validate such techniques are proposed.

My Philosophy of Education Essay - 1168 Words

My philosophy of Education The word philosophy is described in the dictionary as the search for human life. There are many different aspects of philosophy: ethics and logic are the main two along with aesthetics, epistemology, and metaphysics. I shall be discussing two of the five in my paper. As a professional educator, I have many different views that I will use for my long term goals and in my teaching profession. The first area of discussion is the nature of the student. I strongly believe that any one student can be taught, but not all at the same level. I am studying in the physical education and health field. My main goal is to teach students the importance of physical education, health issues and risk,†¦show more content†¦Also Rousseau believed that students need to understand what it takes to be physically fit. Education is important because students need to know how to come up with a solution when faced with a problem of difficult decision. Students only learn as they are taught. If a student is pushed hard enough. Then he/she will succeed. If a student is rewarded the him/her will strive to do their best because they will know that they are special. As a teacher and mentor, I hope to get across to my students the benefits that physical activity will have on their healthy. I am going to teach about their bodies and the lifestyle that can shorten or prolong their life. Not alone can being physically fit help a person mentally but also spiritually and emotionally and build confidence. Also a person who is physically fit not only feels good about him/herself but is most likely to have a positive outlook on life. Teachers must get the point across that all they expect is the students best. If a student is rewarded and guided by a teacher, they are more likely to succeed and build confidence. Students will share any problems that may arise in their life and build trust and support with the teacher. As a future educator, I have many beliefs as to how teachers must be to themselves and to their students. First and most important, teachers must love and get along with children andShow MoreRelatedMy Philosophy On The Philosoph y Of Education844 Words   |  4 PagesIn mathematics, as in life, everything must be brought to the simplest of terms. I base my teaching philosophy on the foundation that every student is capable of learning mathematics. I will strive, as a teacher, to ensure that my students are able to have a strong foundation of mathematical skills when they leave my classroom. Some students believe that they are not mathematically gifted; therefore, incapable of learning mathematics. I believe to the contrary, all students with motivation, sustainedRead MoreMy Philosophy On Philosophy Of Education852 Words   |  4 PagesMy Philosophy of Education My philosophy of education is founded on a belief that all students have a desire to learn and to feel accepted. 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Calamansi Plantation Business Plan - 6425 Words

CHAPTER 2 MANAGEMENT FEASIBILITY BUSINESS ORGANIZATION Choosing the form of business organization is one of the important factors to consider when starting a business venture. After deciding on the kind of business venture to pursue, it is important to immediately think about the form the business will take; will it be more efficient and less risky if the owners invite other investors and incorporate themselves or form a partnership? Or is it more convenient and profitable if the business is registered as a sole proprietorship with the owner acting as both the manager and business owner? The proponents of this study have decided that since capitalization is coming from one source only, that is the owner; it is more profitable for him to†¦show more content†¦Monica Chapel and is approximately two kilometers away from the San Isidro waiting shed. Moreover, the proposed site is ideal for the Chinese Orange (Calamansi) Plantation because the soil is healthy, and an abundant supply of water is available nearby. The site is also near farm to market access roads which is essential in getting the product to its target market. Figure 2.1 shows the sketch map of the business’ location. FIGURE 2.1 LOCATION SKETCH FIGURE 2.2 MAP OF MUNICIPALITY OF GIGAQUIT MANAGEMENT AND PERSONEL REQUIREMENT TABLE 2.0 PERSONNEL REQUIREMENTS TITLE | QUALIFICATIONS | RESPONSIBILITIES | SALARY | Owner/Manger (1) | * Any person who has the capacity to put up this business. | * Responsible in managing the business’ operational activities. * In-charge of budgeting and control | NONE | Technical Assistant (1) | * Has formal training in agriculture (Bachelor’s Degree or TESDA Certification) * Physically Fit * 25 – 30 years old | * In-charge of supervising farm activities including propagation, fertilization, harvest, pest and disease control, etc. | Php7,000.00 | Sales and Marketing Supervisor (1) | * Graduate of any business related course * Single * 25 – 30 years old | * Identifies potential customers * Markets products to potential customers * Supervises sales and delivery of products * Conducts appropriate marketing and promotional activities for the farm | Php6,000.00 | Secretary/Bookkeeper (1) | * GraduateShow MoreRelatedTaguibo Watershed6389 Words   |  26 Pagesforest but below 50% slope and 1000 meters above sea level, composing 589 hectares. A brush land area consists 227 hectares; grassland covers 641 hectares dominated by Cogon and Talahib among others. 148 hectares is filled with Falcata and rubber plantations. 62 hectares, meanwhile, constitute residential houses, barangay hall, bunkhouses as such. Roads and trails cover 22 hectares while rivers and creeks cover an estimated 27 hectares. Total cultivated area planted with fruit trees, coconut and cash

Online Local Vet Clinic

Question: Describe about the Understanding Security Risks, IT Security Control Measurements and Management of Organizational Security of online local vet Clinic? Answer: Context The organization under consideration is a small online local vet clinic. They carry put their business locally but due to the service they provide, now they are getting patients from the nearby towns also. It has four doctors, four nurses and 2 other persons for all administration and financial work. Currently they use only two computers. One for keeping all employee, order, customer details, accounting, payroll etc. and another is with Internet connectivity. Through this computer, they communicate with national veterinary organization and the suppliers of medicines etc. Thus all data about these communications, medicine supplies etc. are stored in the second computer. They also has an online website and a web server for it. In this third system, the web data are stored and processed. The online site is used for online booking by customers, updating events etc., communicating with visitors and customers etc. In a single room, these three systems are kept. There is no restriction on entry to the room. Also there is no explicit recovery system or infrastructure there. A LAN is used to connect these three systems. The organization has suffered from information security attacks in last few months. No data has been lost or damaged, but significant time has been wasted and their business process has been suffered severely. Due to the incident and lack of security infrastructure in the organization, national veterinary organization and the medicine supplier also has raised serious concerns. Before expansion of the business, now the veterinary clinic want to focus on building a stronger information security infrastructure for the organization. For that purpose they have appointed an IT security Manager recently. The |IT security manager is supposed to inspect the current scenario of the organization with respect to information security. Identifying and implementing proper risk management, evaluation of the risks, identifying the required data protection processes and regulations that are applicable to the organization, analysis of the physical security infrastructure, designing and implementing a security policy for the organization, evaluating different security tools based on the policy and also conducting a security audit for the organization as an IT security manager. Understanding Security Risks In this section the information security risks of the organization will be identified and valuated. Understanding the IT security Risks in the Organization The information technology resources and assets of the organization are the operational and transactional data of the organization. It includes different types of data and information. For example, there are customers information like the owner name of the pets, their contact details, credit card information etc., employee details like name, address, other contact details, certification details, payroll details of the employees, accounting and payment details, supplier details, different medical histories of the patients, communication details from national veterinary organization, customer and suppliers, the computers, web server etc. There are several IT security risks in the information technology infrastructure of the organization. The risks are listed below, Their current IT security infrastructure has no physical security of data and IT resources. Particularly, there is no separate room or place for ensuring physical security of the web server. Also, data are stored in the computers itself. There is no recovery option if the computers crashes for some reason. Even there is no restriction of entry in the room where the server, computers and data are located. No computer, web server etc. use any information security tools or application like antivirus, firewall, proxy server etc. all information are scattered in different systems and access to those information are shared through the LAN. So, if there is some attack in the organization from the outer network or Internet, the whole security infrastructure will be exposed to the attack. The organization has already face some attacks from outside network. Thus the chances of such attacks in future has been increased. There is no dedicated security staffs, who can monitor the whole security infrastructure daily and identify potential risks and vulnerability. There is no security audits in the organization till date. There are chances of physical security risks like theft of information damage of the computers, data etc. Or more precisely, insider attacks from the employees.(Fay, 2010) There is no compliances with any of the security policy or regulation. In absence of that, the company may suffer from the legal consequences for data security, privacy and protection breaches, tampering intellectual property right of third parties like the customers, suppliers, employees etc. The organization stores and processes credit card information of the customers. If these information are stolen and misused, then the organization will be in serious trouble, as well as the customers will also be in trouble. This will directly affect their trust and reputation. The organization will be in serious legal consequences and their business will be is survival threats. The customers will no longer trust them and avail their services. (Sennewald, 2011) There are security risks like eavesdropping, spoofing etc. when the organization communicates with the suppliers, customers, national veterinary organization etc. confidentially. When communicating over the Internet these types of attacks are highly common. There is no use of proper security controls or measurement to deal with these kinds of attacks. Valuation of the Organizational Security Procedure Currently the organization lacks stronger organizational security procedures. It can be said that there is no such effective procedure now. Still there are some common and best practices followed by the staffs and the management. Those are, Other than the employees, that is the doctors, nurses and the administrative staffs, no other persons, patients etc. are not allowed to enter in the room where the computers and the web server is located. This imposes some restriction on the entry into the room. But actually this is not effective at all. There is no monitoring or checking in the entrance of the room. Thus, in practice, anyone can enter into the room. Thus there is chances of theft of information and IT assets like hard disks etc. Only the doctors and the administrative staffs can access to the information in the computer and only the administrative staffs can access the web server. These computers and the web server is password protected. But there is no explicit access control. Thus there are high chances of insider security risks. There is no privacy policy on sharing or collecting information from the customers and other third parties. Thus there are higher risks of lack of compliances with data privacy and protections, employees and the customers can raise security breach questions anytime, and the organization will be at risk. (McCrie, 2011) IT Security Control Measurements In this section, there will be descriptions of the possible information security control measurements in the organization. Implemented Security Risks Assessment Procedure in the Organization Currently, there is no such stronger information security control and measurement implemented in the organization. But after the recent information security attacks. The organization had installed some desktop antivirus applications in the computers and web server. But those are not updated timely and the virus database files have become outdated. The computers are not even scanned regularly for viruses. There is no other security risks assessment procedure so far in the organization. Evaluation of the Data Protection Processes and Regulations in the Organization Currently the organization has not implemented any data protection acts or regulations. They just stores and processes third party data on their system without any consent from the owner of those data and any data privacy policy. And there poor information security infrastructure does not conform to any data protection act currently. So, the organization is under the risks of breaching data protection requirement. According to data protection act, the organization is responsible for protecting customer, suppliers and employees data. If they fails to do so, and the data stored in their system, of while being used by them, becomes vulnerable and exposed to the information security risks or theft then the organization will be responsible. Due to the poor IT infrastructure. The organization has already breached this act. Due to the lack of information security controls, the organization has faced some of the information security attacks and as a result all data stored in their system has been exposed to the risks. Applicable Physical Security Issues in the Organization There are several physical security issues in the organization with respect to the information security risks. The consideration of the physical security issues are listed below. There is no server room in the organization. Also the computers and the web server is kept in the same room that is not locked during working hours. Usually the administrative staffs are there in the room. But, as there is no monitoring or checking system while entering into the room, any person can enter into the room without any permission. So, there are high probability of physical risks of the IT resources of the organization. (Taylor, 2013) There is no recovery system used for the operational or transactional data. Due to any problem like electricity, surges, natural calamities etc. the computers and the web server may be damaged. In that case, all these data will be lost. There are high risks of insider risks as there is very little or no access control. For example, doctors are not supposed to see the payroll details. Only the administrative staffs should have access to those information. But all data are stored in the system in a scattered way. The doctors have passwords for the two computers. So they can check these information easily. (Tipton Nozaki, 2012) There are high chances of insider attacks like stealing of information, unauthorized access to data, misuse of computers etc. The computers stores credit card information of the customers. These are highly sensitive information and has higher risks of theft. Management of Organizational Security In this section the possible security policies for the organization will be discussed along with the other requirements to implement the security policy, evaluation of the suitable implementation of the security tools etc. that will be needed to implement the security policy. Organizational Security Policy Design and implementation The security plan should ensure at least the basic security principle confidentiality, integrity and availability of information to the legitimate users (Andress, 2014 ). After analysis of the current scenario of the organization and the information security infrastructure, the proposed security policy and implementation for the organization should consider the following factors. First of all, they need to separate the server and the computers. The server room should have proper security controls and so is the computers. For example, they can partition the same room, and make one part dedicated for locating the web server and another for computers. The server room should have proper electricity controls, cooling system etc.(Taylor, 2013) The server room should have some automatic secure door or some monitoring system to monitor the entry, exit and all events happening in the server room. The operational and transactional data should be stored efficiently and with proper access controls. There should be clear privacy policies to be shared with the customers, employees etc. The privacy policies should contain all details like why and what data are being asked from them, why the data is required, how those will be used etc. The privacy policy is needed to be confirmed from by the owner. The web server is needed to be protected by suitable firewall, proxy server etc. So, that it can be secured from the outsider attacks and hacking attacks. The computers are needed to be password protected, the antivirus applications are to be installed and maintained properly. (Vacca, 2010) If not required, the organization should refrain from storing sensitive information like credit card details of the customers. It is not needed for further data processing, but needs higher degree of data protection implementation. Thus the organization should ask for and store only the information that are being needed. There should be recovery plan and implementation for the data. It will introduce redundancy in the infrastructure to some degree. But this redundancy is very much needed for ensuring availability of the data. There should be use of encryption while sharing sensitive information. Especially from the website, when it accepts booking and payment from the customers, then it should enforce proper security encryption mechanisms to protect those data. (Whitman Mattord, 2013) There should be use of proper authorization process to ensure the identity of the user when someone requests some kind of access to data. Based on the level of sensitive data and access control privileges etc. For example, the payroll details are needed to be accessed by the accountants only and the owner of the payroll details. One doctor should not be able to see other employees payroll details. There should be detailed vulnerability analysis and penetration test for identifying all vulnerabilities in the current information security infrastructure of the organization. These tests are needed to be carried out periodically as the information security risks are very dynamic in nature. Appropriate Tools to Implement the Security Policy To enforce the security policies described in the previous part, following tools are needed to implement those in the organization Biometric Doors can be used to restrict the entry in the server room. This will provide higher degree of physical security. They may use security cameras installed in the computer room and server room to watch and record the activities in those rooms. It will help to reduce the physical security considerations significantly. The organization needs to implement a proper network structure. There should be a router installed separately to the junction point of internet and the LAN. (McCrie, 2011) The web server should be protected by some proxy server. The proxy server will have firewall installed and it will bypass the traffics from the Internet to the web server. Thus the risks of attacks from the internet will be reduces and the data on the actual web server will be secure. However, one thing should be remembered, that the firewalls can reduce the risks of outsider attacks not the insider attacks. (Partida Andina, 2010) Data should be stored and processed in some database. The computers are not suitable for storing operational and transactional data. Databases will help in organizing the data suitably and it will be easier to implement access control and authentication processes. (Snedaker McCrie, 2011) There should be implementation of access controls in the database and the LAN network. Also there should be properly setting of privileges and levels of access controls for different groups of users like the doctors, administrative staffs, DBA etc. Antivirus software are needed to be installed in the computers properly. Updating and upgrading of the same is also required. (Fay, 2010) Cryptography and encryption techniques like public key cryptography, digital signature should be used while communicating confidentially with the suppliers and national veterinary organization, customers etc. This will reduce the risks or spoofing, tampering, eavesdropping type of attacks. There will be clear guidelines for the users who will work on the information systems. The users are bound to follow these guidelines. There should be proper implementation of the data privacy, protection and computer misuse acts. Human Resource Issues in Security Audit in the Organization Conducting an information security audit will consider the following factors, Basic IT infrastructure of the organization. The scope of the audit. Including the vulnerability assessment, external scanning, devices, verifications, data backup plans, access and privilege controls etc. Different policies Human factors Information systems Networks Etc. There are several issues in each of these factors. The audit checks and proposes controls to manage the human behaviors in the organization to optimize the information security of the organization. In the current organization. In the audit, it will focus on how the human resources of the organization are following the information security best practice guidelines, for example, restrictions of use of computers, data, network, |Internet etc. Because implementation of proper information security controls depends on this human resource factors. If they are not following the guidelines then there are higher chances of insider attacks and the use of all information security tools and infrastructure will have very little use. For an example, the employees have installed antivirus in the computers, but do not updates it. Thus there is no effectively of using an outdated antivirus.(Tipton Nozaki, 2012) References Andress, J., 2014 . The Basics of Information Security. s.l.:Syngress. Fay, J., 2010. Contemporary Security Management. s.l.:Elsevier. McCrie, R., 2011. Security Operations Management. 2nd ed. s.l.:Butterworth-Heinemann. Partida, A. Andina, D., 2010. IT Security Management. s.l.:Springer . Sennewald, C. A., 2011. Effective Security Management. s.l.:Elsevier. Snedaker, S. McCrie, R., 2011. The Best Damn IT Security Management Book Period. s.l.:Syngress. Taylor, A., 2013. Information Security Management Principles. 2nd ed. s.l.:BCS Learning Development Limited. Tipton, H. F. Nozaki, M. K., 2012. Information Security Management Handbook. 6th ed. s.l.:CRC Press. Vacca, J. R., 2010. Managing Information Security. s.l.:Syngress. Whitman, M. Mattord, H., 2013. Management of Information Security. s.l.:Cengage Learning.