Discuss the importance and role of Corporate Social Responsibility in Essay

Discuss the importance and role of Corporate Social Responsibility in event management in the 21st Century - Essay Example For many years, the idea of corporate social responsibility (CSR) focused on its validity and importance for effectiveness and image of organisations. Currently, the concern is not whether to practice CSR or not but is what and how. In short, in the 21st century, the CSR concept remains an important part of organization management strategy (Zheng, 2008). In the 21st century, CSR concerns are growing and are mainly focusing on organization sensitisation to systems and dynamics of management. It involves the growing alignment across many organization. CSR marks the progressive development of organizations as bodies of both corporate and societal management; venues for the integration of both private and public interests; participants in the organization and society oriented regulation; and possessors of shared, relational and other ways of connected external looking and internal looking responsibilities like event management. Issues revolving around CSR are tending primary for many par ticipants in multiple roles across organizations and community (Horrigan, 2007). In event management, a lot must be done behind the scenes in order for an event to be successful. The event management starts with writing proposals, negotiating fees and considering safety issues before dealing with timing, menus or even location. All aspects of organizing and strategic planning of an event should be conducted carefully. The planning includes proposal preparation, management fee determination, designing events in multicultural situations and identification of new ways that raise the efficiency of event operations (Allen, 2002). Event management with proper CSR practices is more likely to synchronise the strengths to the location, operational scope, and organisational levels placing it at a better position to combine the challenges. In this way, they will also be able to maintain environment related awareness and apply the relevant practices and hence achieve organisational success (Ach ieveGlobal, 2010). Event management deals with the coordination of activities that involve groups of people coming together to achieve certain objectives for example, parties, promotions, weddings etc. Event managers always conduct proper research before the event, come up with a design, locate the event and ensure other logistics like refreshements are in order. The main agenda of an event is to cause an impact among the host community and also effectively market the organization. Organizations implementing CSR measures experience various benefits, which include increased productivity; motivation and commitment among workers; minimised operating costs; increased sound and transparent practices. Other benefits include customer loyalty; decreased regulatory oversight; minimised wastage and utilisation of environmental-friendly production procedures; improved brand image, etc. (Balboni, Bute, & Sookram, 2007). Organizations competition for skilled workers, investors and loyal customer s is on the rise because of globalisation. The way in which an organization relates with its employees, its host communities, and the marketplace significantly contribute to its sustainability and success (Rionda, 2002). Example of the importance of CSR Nike. Considering the case in Asia in the 1990s, it shows how labour standard issues can destroy a firm’s global reputation. At the same time, it shows the importance of understanding CSR and its practices. Nike had to pay